Six months experience in operating local portal site

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Last year, a domain name, a local site, want to practice the local portal operation. For this, I also personally ran to the local a super large portal for a week of white workers, and finally understand some of the ideas of the Web portal profit. In addition, and the local webmaster Friends Exchange, through the site's big six months of operation, today on the small talk about their own local portal operation views and feelings, but also to manage their own ideas.

The location of the website:

This is a beginning I am more puzzled, also took a lot of detours! At first think what all do, find a set of real estate system, talent system, plus CMS system, really is a big station. And, also naïve want to rely on art to kill a road, like the QQ art, each channel a layout. Spend a lot of time to design suites, div output, you can do a lot of work, time on the past two months ..., China is the price is not made! Then I changed my job and did the marketing director, and through the business, I understood the following:

1. What is the purpose of doing a local portal? Interest will not matter, if you want to profit, you have to prepare for future profits. First look at the competitor's Web site, see how many ads they have, how much each ad charges, if you run, you can pull back a few ads? How much does it cost to pull advertising? Profit is not to say who want to make money can earn, this is a difficult process, only to clear their own station purpose, will have direction and goals. There is a saying that there is no ship sailing in the sea, any wind is a headwind. Only clear their own station is not in order to profit, how much to profit, to plan a profitable point, profitable projects, so as soon as possible to the road to profitability.

2. Which industry does the local station have? To do information, or to do tourism, or other? My opinion is according to own actual situation to decide concretely! Do the local portal does not necessarily have to do the "full", what all have! In fact, the door of profit, I also contacted. Here, there is a portal is mainly to do the Yellow Pages: each attract a member to do the Yellow pages, the charge of more than 1000, plus the home page of the ads, the income is not cheap, and another door to do business Alliance, online promotion, the shop link up discounts, and the introduction of the website's membership

These are found in their own profitability and positioning. The main focus of the Yellow Pages is on: Enterprise. To do business Contact the main energy is placed in: shops! Of course, the success of the case here there are special food, he will find the major restaurants, restaurants to cooperate, charge a certain promotional fee, but also special to do self-help tourism, do supermarket business. We can also do one or two more relevant industries, to do their own industry in the local leading site. Local industry has its own development of bright spots, as long as the local characteristics and highlights, I believe that the local site you have been able to a foothold. I do the station, and then finally positioning: Fashion network, and fashion-related relatively large, is clothing, jewelry, women shopping! So the theme of the whole station is spread around these several stations.

3. We also have one question to consider: Who is your website for? Who will be interested in your website? This is also the key point of the profit model and the promotion site. For example, you are children's education, so children, mothers, children's products merchants will be interested in this. Mainly for parents to see, but to make children interested, it is best to contact toy vendors, training clubs, children's photo studios, children's clothing stores and other businesses to business negotiation. But also to distinguish the key: in the future to profit, you mainly want to earn who money? Children, parents, or business?

Second, the website operation and Management:

If the strength is not strong enough, it is best not to use a channel a layout, but you can use a compromise approach, each channel template to adopt a body tone, so through the CSS control, it is easy to achieve. Layout-making attention to speed and scalability.

After the above positioning problem solved, more analysis of competitors, according to the location to make their own needs of the channel, and divided into two columns, to find some of the nature of the site as a source of the article, write a collection of rules, collection, and can start the Timing collection function (collection at night two or three o ' clock will be better, relatively few people, Server pressure is not so big. Collection to pay attention to the copyright of the site, I am doing personal portal site, although it is the portal, but not the ability to all original articles, so it is best to add the copyright statement, such as: This site is part of the network, such as infringement, please contact us, received immediately delete, thank you! Although we have to minimize the workload, But some of the necessary work is still needed. Take back every article, it is best to make a certain editor, the key words in, convenient for a single page SEO optimization. In addition, it is best to have one or two articles per channel each day, which will attract the attention of search engines.

At the bottom of the page with statistical code, often concerned about the access to your site statistics, to facilitate the operation of the site to make adjustments. And then try to exchange some of the same type PR value of the site's links. For example, to find different areas of the industry with the site as a supplement, can also find different areas of the same industry to exchange the site, so that it is convenient to improve the professional and weight of the site.

At ordinary times, can engage in local more activities, do a little interaction. Of course, it is best to find business cooperation. Make some publicity leaflets (according to the actual situation, my side of 10,000 Chilai yuan), to distribute to some of their prospective customers, and register some customer information, for the site to increase the space, increase membership, and promote a local visibility.

In fact, my local portal station has just picked up, has not officially entered the profit, but also officially received a number of commercial cooperation. The above method is I in the actual combat summary of a little experience, hope can help you.

Source: Art Network

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