Small head bidding software: How to correctly select keywords

Keyword bidding is the value-added effect of search engines. Companies can participate in the search engine for any one keyword bid, get any one desired ranking. Through the natural ranking, but also in Google, http://www.aliyun.com/zixun/aggregation/12579.html ">baidu, such as search engine with the top 20 or even the first 3 of the position, so that your buyers at the glance."





What is a key word? How to choose the keyword when bidding?





keyword that is the customer to find products, the most available title, Example: bearings, toys, handicrafts and so on. To participate in keyword bidding is to make the supply and demand information in a large amount of information to obtain the first ranking. General buyers look for only the product name as a keyword, so it is recommended that you choose the keyword only with the product name, remove all modifiers. For example, "with self-adhesive handbag", only "handbag". Bidding keyword selection tips to find a lot of less sought-after keywords of course, these keywords also have to do with your product and effectiveness.





the value of a bid is high, given that the policy is set only for the most sought-after keywords in the job. Suppose you can find a lot of relevant but less sought-after keywords, even the value of each keyword is very low. But because you can look for a lot of these keywords (usually more than hundreds of thousand), you can get less traffic than from the hot keyword, there can be more, but even the price is much lower. This is PPC ranking bidding search engine advertising effectiveness of the most important key.





keyword selection and the smoothness of the auction, about the rate of contribution to the success or failure of the standard some time, a keyword can bid very high. But assuming that the effect you're selling is of high value, your contribution rate can still be good. For all the keywords to carry out a good tracking analysis of all the keywords quotes, click rate, conversion rates about to do good tracking and analysis. Only in this way, talent knows which keywords bring you the highest click rate, which keywords bring you the highest return on investment. Often, some of the less sought-after, the price is not high, but the relevant high key words investment rate of return is the highest. Because what the visitor is looking for is very specific, very clear. Constantly testing what keywords eventually lead to sales and so on. All of these you are about to track and adapt as some changes come up to the best effect. Some time, we one-sided think can effect the best combination, in fact, is not the best way. Experimental data is ultimately the basis.





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