Small head SEM software: Account keywords will affect each other

Each SEM (search engine analyst) job for more than a year will find that the industry has an interesting rule, that is, the number of key words in the account is larger, brand word transformation is better, we call it: Other keywords to the brand words of dedication. So how do the countless keywords in the SEM account affect each other?

The general Netizen carries on the purchase action, usually has several times, dozens of times, even dozens of times the search action, through many information selection, the information comparison and the Word-of-mouth comparison only then resolution one purchase action.

When the Netizen resolution a purchase action will first of all general words to find, such as "house", "Fuzhou buy a house" probably know the situation, this time need to cast some general words, competition goods words.

Then netizens will do some word-of-mouth comparison, so we have to cast some word of mouth, such as "Fuzhou where the house is good", "Fuzhou where the house is cheap", this time need to cast some word-of-mouth words.

Second, you get some information during the first two lookups, and it's more in line with your needs, and then you do the exact details. Related to the search for commodity information in contrast to action, this time to be able to cast a number of specific commodity information keywords.

Eventually, when all this information is confirmed, the user will go through the third period directly, perhaps search the brand Word may be the end of the list of specific goods.

Ever three of the search period will be about the number of words of the search for greater dedication, and the first three of those words is nothing more than: common words, competition goods, word of mouth, commodity words. So the more words we have in our account, the greater the likelihood of the brand's devotion.

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