Small head share why there is show, there are clicks but no counseling

There is a show, there is a click, but no consultation volume. This will make our conversation cost a lot more, input-output ROI is very low. Also often see bidding friends ask this question. Small head Auction assistant through the actual combat accumulation and summary found, want to talk, do these three points very important. A brief introduction.

Keywords and landing page related and impact

Keywords and landing pages This is the first step in influencing the bidding, as visitors begin to understand and know us from here. For example, "bid promotion" and "Baidu bid promotion" Visitors search these words in order to find the auction software, if he saw an ebook page, most people will be more disgusted, and the end result is to turn off the browser. It also means that we have one more invalid click. The words that are often matched are related to the company's business. At the same time here also need to pay attention to free is not put, we can use low ranked low consumption to show, because visitors are really need software, if the price and quality services are passable, visitors can also choose our software. At the same time, if we make a reasonable layout of the visual, I think this will achieve more results.

Ii. Relevance of creativity and keywords

Many times, we http://www.aliyun.com/zixun/aggregation/7518.html "> people are the same, the first is very important, a good title, not only can affect the psychology of visitors, More can reach a kind of affection of touch. There are basically two reasons for this problem, one is that the account structure is unreasonable, and the key words of different parts of speech are put into a unit. resulting in keyword matching and creative not fluent, and even the statement error. Second, the creative writing itself has problems, can not lead to a good attract visitors to click. The above two problems will result in low quality and low clicks. This means that a higher price is needed to get a better position. Also causes the average click Price is high, the dialogue cost high is not good phenomenon.

Third, on the ranking, bidding, more than one side, ranking, consistent.

Perhaps some friends just think, ranking is only the price level of the problem, and technical experience is not very related, but the small head aides want to say is, deep to think key words, pay will be rewarded. The first three or the left. Objective integration subjective to consider ranking. First second third opponent's creative title The content of natural rankings retrieves the results of the page.

We can according to their own account of the actual situation to choose, in their own marketing links in the end is which part of the problem. And be optimized and improved. I am also glad to have more friends to share the experience.

(above turn from the head of Baidu bidding software free download station: http://www.yijianjingjia.com reprint please keep)