Soft writing should have several thinking habits

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Our recognition: Most of the time our thinking is chaotic, instantaneous and not system. We rely too much on so-called inspiration, but even for a poet, inspiration is often short-lived. We are overly dependent on thinking, but thinking often does not disturb other things. This dependence is also embodied in writing. Especially for writing soft text, need to do a lot of creativity and writing in a short time, if we rely on inspiration, if our logic is confusing, then at least can not make progress in soft writing. People often ask me what is the secret or knack of soft writing, my answer is very simple: you need to train thinking logic. Like athlete training, let an instant burst into a fixed reaction.

I think the training should be done regularly:

From point to face

Before writing a soft text, the information we have at hand is of course a product. If it is only for the sake of the case, we can write at most 10 articles, and then out of the story. We should know that the product is only a point, we should extend it from this point outward. If the product is a pen, can be extended topics include: Pen market, pen development history, pen industry, pen enterprise decline, Brand pen list, pen gifts and so on, so that the topic can be written very much. This is one of the thinking training in soft writing.

From old to new

People always like new things, so they always have more relationships with new things than old things. But not all products can lead the frontiers of technology. So we need to relate the product to the front. The author has recently written a large number of soft paper on a touchscreen glove. Finally, I found that some of the articles are particularly concerned about the high level. Because the topic involved is wearable equipment and O2O marketing and so on. Because the product and the topic connection is more natural, obtains the good feedback.

Yuping to the odd

Soft Wen's "ping" is only the article flat often, the view and the intention does not have the formidable attention value. The so-called "singular" means controversial. I used to create a large number of soft paper for an agricultural instrument, mainly published in the major professional forum. In the instrument industry, for a long time the most controversial topic is "domestic instruments and foreign instruments which is superior to the inferior" "formal instruments and cottage equipment" and so on, these topics of the soft text, got a good response.

From biased to positive

The introduction of the current positive topic in the soft text is also one of the training of the soft language thinking. The positive topics include the official topic, the social popular topic and so on. If you need to write a soft article about a gift, you should think of the "five rules" of the current central government. If you are writing a soft article on a tourist product, you need to mention the culture of tourism. If you want to write a soft article about joining, you must guide the entrepreneur, dare to realize the Chinese dream. This is the front. Positive articles for the major news sites like, they will be reproduced in large quantities, the scope of the promotion of soft text will be further expanded.

From Cold to hot

SEO products are mostly industrial products, because of the high value of these products, all do seo can get low-cost and high returns, but industrial products can be common knowledge for ordinary people, and if only the technical topic to carry out, the writer's ability is limited, can be said that the industrial product is "partial door" or "unpopular." This time need to find the industry hot topic, for example, if it is textile products can talk about the shrinkage of foreign trade, if it is food testing equipment products, can talk about food safety, if it is heavy industry products, can talk about rising costs. By the unpopular product and the breakdown topic extends to the hot topic and the broad topic, regarding clicks and the reprint quantity promotion all has the help.

From shallow to deep

Some need to do SEO industry, indeed very simple, can write a few topics. For example, a moving company needs soft marketing, simply is a move things, such as a recycling stock of cloth companies need soft marketing, simply is a recycling company. There seems to be nothing to say and no depth. However, if we continue to dig, we will find that the same can be found in the deep topic. Moving companies can talk about intelligent moving, moving industry lack of self-discipline, etc., the topic of recycling can be extended to the enterprise resources, enterprises smooth exit the market, inventory to beautify the financial statements and so on. This article by the SEO Big Lecture Hall (http://www.seoat.cn/jiangtang/) original, reprint please indicate the source.