Absrtact: We all know that the site in the process of doing SEO optimization to grasp some of the key, such as the content of the update, the construction of outside the chain and so on. But some of the optimization process of small details can not be ignored, these small details, although not directly to the site to bring more
We all know that the site in the process of SEO optimization to grasp some of the key, such as the content of the update, the construction of the chain and so on. But there are some optimization process of small details can not be ignored, these small details, although not directly for the site to bring much good rankings, or how much traffic, but often these details on the site SEO is fatal.
1. Server stability.
The stability of the server or the space is critical to any site, but it is often the case that some people are "details". Site is not as long as you can visit the end of the day, the site is required to ensure normal access. Some friends choose to rent foreign space because of the problem of money, or less stable but inexpensive space server. But actually doing this to the website SEO optimization is very deadly.
Whether the search engine spiders or visitors to your site, the result is not normal to open, it is inevitable to leave a bad impression on the site. and long time, or many times can not normal access, can lead to the loss of visitors and search engine punishment.
2.robots.txt.
Often contact SEO friends will know robots.txt is search engine crawl, index site rules file. Most spiders read the robots.txt file first when they visit the site and crawl and index the site according to the rules in the file. If you accidentally write the rules of the robots.txt file incorrectly, and prohibit spiders from all directories on the site (or prohibit a directory that you want to be crawled), the results are self-evident.
3.url change.
Many sites will experience the revision of the situation, there are changes to the code, change the layout, of course, there will be large quantities change the URL situation. When the URL of a large number of pages in the site changes, please be sure to redirect the original URL to the new URL. Otherwise, not only does the search engine have the disadvantage, but also can reduce the website user to the website Trust degree.
There is also a change in the case of the URL: the site has transformed a large number of URLs, in preparation for the 301 redirect when found before the URL is not regular, need a write redirect code. This is because of the previous site's internal structure of the disorder caused, so that the internal structure of the site is also very important.
For the time being I think of these 3 little details, may inadvertently will give the website SEO optimization and normal operation caused very big trouble. Also hope that friends point out the deficiencies, the author could not consider the details of the completion of the full.