Some points for attention when building website brand by personal website

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Believe that a lot of grassroots webmaster, have done a website! and a lot of web sites, and finally slowly became no one to manage the spam site. Why does this happen? First of all, do not have a good location before the site, and then there is no good business strategy, the last personal capacity is limited, no way to adhere to the long-term. So we webmaster do site, also should pay more attention to brand, first of all, we have to understand the concept of brand:

A brand is an intangible asset that brings the owner a premium and adds value, and his carrier is the name, term, symbol, mark, or design and combination of the product or service of the competitor, and the source of the value added comes from the impression of the carrier in the consumer's mind. Brand is the product (category) nameplate, used to identify products (category) or service identification, image and so on. Brand Web site that is to browse with good content, products or services, so that certain groups of people or industries, a reference to the network brand, you can know our website. Personal webmaster often do the starting point of the site is not the same, generally more common several:

1, interests, hobbies

2, want to profit through the website

3, want to venture through the website

4, enhance their own visibility in the industry (that is, brand)

Regardless of which of the above, I feel that since the personal webmaster positioning to do, have to have the concept of brand, otherwise we do not have any site value, that is, we often say garbage station. As a personal site, we can not only meet in the number of visits per day, we also need to see through our website itself the value of its brand, is not a unique brand value, site domain name, site logo, site name, site theme, site style, the entire site layout, site content, The website and the Netizen interaction and so on, all reflect the website the brand value.

Personal Webmaster Build website brand, need to pay attention to the following aspects:

First: Brand is an intangible value, intangible assets, we need to care, each site is from scratch, from a few users to the tens of thousands of user groups, regardless of our site visits, the number of users is more or less, we all need to carefully manage our website. Like to raise a child like to treat our website, like our food and clothing to treat the users of the site, you can believe that such a site must have vitality, with brand value. (whether the website is popular with the user, the best value embodiment)

Second: The core of the brand is a reputation, is the test of our site's most important value factor, but the prerequisite is that our website is practical, the content of the site can really help users. On the contrary, the content of worthless spam sites to do the perfect, but also can be defined as spam sites. So personal site positioning must be clear, to do a user, to the community useful site, such a site can become a brand site, will produce value.

Third: Brand building is not skyrocketing things, it needs our long-term unremitting efforts, the establishment of brand is not one or two days of things, it also needs us to adhere to, focus, perfect, as the saying goes, Rome is not a day to build, the site's brand is not built overnight. If you want to do today's XXX forum, tomorrow and want to do a business station, the day after tomorrow want to get a mall, so to do the site can form a brand?

Four: the promotion of brand value requires us to pay attention to the details, there is a saying good, details determine success or failure, many people may think of the brand is to need publicity, vigorously put into advertising, in fact, this is just to do the brand of one step operation, more important is the website Word-of-mouth telepathic, which requires us to improve the site user experience degree. Any operation to consider the feelings of our website users, as far as possible do not do harm to their own brand of things, only we have a good customer service, will form the brand in our minds. If we go to xxx shopping mall to buy goods, if there is a problem, and the market to refuse to return, then next time you will go there shopping? Would you like to introduce other friends to buy goods there? Service a good user, may bring us multiple users, offending a user, we will lose more users.

The purpose of Red Tao Blog is to create a red-Tao SEO blog brand, so I will be in the presence of Red Tao, hehe!!! Of course, is not a brand, but also need to work hard to get closer to the brand. Red TAO Share!!!!!

This article from the Red Tao SEO blog: http://www.hongtaoseo.com/experience/1260.html