Some suggestions on increasing the trust degree of the enterprise website

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

In our marketing process, even if the search for a word into our site users have a strong desire to consume, but does not mean that the user came to our page will be immediately next to the list, the user will be attracted to our page, just completed the first step, can let users place a single, but also to see whether the Guide page can impress users and the Guide page is the user search a word, click to see the page, this page is also called landing page, landing page. A successful guide page should be designed around the user's behavior and characteristics, gaojun that at least 5 requirements should be met.

① is designed according to the characteristics and preferences of the target user group.

② can give users enough trust.

The content provided by ③ is helpful to the user.

④ can answer potential problems in the user's mind.

⑤ can motivate users to leave a message or get our contact information.

Below to introduce some can increase user trust, improve the conversion rate of the page elements.

First, the website of the page to be professional

Many enterprises ignore the construction of the website itself, think casually spend a hundreds of yuan to do a website can do network marketing, in fact, network marketing and traditional marketing is different, traditional marketing is people face-to-face communication, users can talk to us according to the language to understand the basic situation of the company, but the network marketing is different, Web site is the first window on the Internet, is the face of the enterprise, if the site produced rough, it will make people feel that the company is a shabby small company, coupled with the current low credibility of the Internet, will inevitably affect the user's confidence in our company, affecting the turnover rate. So the construction of the website must not be fooled, the style should be as atmospheric as possible, the overall design to professional, with your industry characteristics of the tune.

Second, the website content should pay special attention to

When the site is updated, should conform to the basic layout requirements, if there is an article map, should be a simple treatment, so that the picture looks exquisite. Do not let the picture looks shape, distortion and so on, otherwise it will make the website's professional sense greatly discounted. For the image processing, Gaojun feel Taobao is doing a good job, especially each product picture magnifying glass function is very convenient for users to view the details of the product, and the resolution of the picture is also very high, the product picture at a glance. In the content of the website I stressed that, do not for the so-called SEO optimization and random update some rubbish content.

Contact details

The contact details inside the website the more detailed the better, remember can not only leave a mobile phone number or QQ number on the finished, in addition to swindlers, rarely do so, even fixed telephone no, let customers take what trust you? recommended that you install a 400 phone or enterprise QQ, the more perfect contact, the more easily people trust.

Iv. Enterprise background should be highlighted

Many enterprises ignore this point, many companies in the company's introduction only dozens of words, and some just are some slogans, so it is difficult to let users have enough confidence in the enterprise, so the background is very important, and must be detailed, the product highlights should also be highlighted. At the same time, we also want to business license, qualification certificates and other documents on the site to display, improve the integrity of the enterprise.

V. Customer Testimonials

Immediately put the company's products again good, is not enough to convince people, only the real user case is persuasive. The customer witness can firm the user's confidence, dispel the user's question, therefore must use the text, the video, the image and so on will our customer witness full demonstration, if the customer can have the story to be better. For our products, we want to let users rest assured that purchase, after a period of time after purchase can be returned, so that users will be confident to cooperate with us. For example, Taobao shopping, which promises seven days of approval, one-month shifting site is better than not commitment to the shop.

Vi. Customer FAQ

In the page, you can consider setting a focus on the solution of the column, the typical problem, the user reflects the focus of the problem listed and give the answer, especially the user's most concerned about the problem to answer clearly, so that can save time, but also can increase the conversion rate of the page.

This is my daily optimization in the promotion of some of the experience summed up, I hope to improve the conversion rate of help, opinion, welcome correction. This article comes from Wuhan seo:http://www.kx666.com/news/gongsi/197.html, reprint indicates the origin!