&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; When you browse a Web page, the message that appears through the blue display bar at the top of the browser is "page title." In Web page HTML code, the page title is located between the <head> </head> tags. In the form of:
<title> Online Marketing Teaching website </title>
One of the "Network Marketing teaching website" is www.wm23.com the title of the homepage of this website.
Page title is a high level of a Web page, generally speaking, the title of the homepage is the official name of the website, and the content of the Site page title is the topic of the article, the title of the column is usually the column name. Of course, this general principle is not fixed, there may be some changes in the actual work, but in any case change, the overall will still follow this rule.
For example, you will now see a lot of Web site title longer, in addition to the name of the site (company name), as well as Web site-related business, such as keywords, this is mainly in search engine retrieval results to get the ranking advantage and considered, also belong to the normal search engine optimization methods. Because the general company name (or brand name) may not contain core business keywords, so when users through the core business to retrieve, if the site title does not have such a keyword, in the search results ranking will be disadvantaged.
You're waiting to start your. com company. Your strategy is impeccable, your project is new and unique, your team is brilliant, your venture capital is endless ... Everything is in the wind. How are you going to advertise your website when it's getting closer to the site? How do you build your Internet brand? And most of all, what do you call your own. com company?
Brand naming is as fast as the Internet. While the new rules are still under way, there are some principles of web naming that are easy to ignore even the most groundbreaking startup plans.
Start right now.
Don't wait until the last minute to start thinking about your brand name and logo. Consult the experts as early as possible. Like lawyers and financials, brand advisers keep secrets for you. The more time they work for you, the better you end up with.
As simple as possible
Any web address URL should be concise, easy to spell, easy to understand, which is one of the most important principles. such as "Yahoo!", "EBay", "Sina", "8848" These sites have long been deeply imprinted in the minds of netizens. Indeed, we know that most of these names have been registered by millions of companies. However, there are still a large number of unused letters, digital combinations.
Who wants to remember a long string of meaningless letters!
Avoid using clichés
Avoid using prefixes and suffixes that don't differentiate you from other companies. such as "cyber-", "net", "-tech", "china-", "sino-", "digi-", "Treater", and the like are all over the Internet. In addition, the use of these words may shorten the lifespan of the name. People looking at the company's name will be like a vintage to identify the company's date: "Ah, this sounds like a product of the middle of the 90." ”
Avoid using. com
Today, the registration site is just a "ticket" to access the Internet. So why do you have to emphasize that you are an Internet company? To know that in a few years most of the business will be implemented online in any case, most of the enterprises will be transformed into "Internet enterprises." Therefore, it is very short-sighted to put. com as part of your company's name, and it is not conducive to the long-term development of the company.
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