Standard formula for revenue accounting of Web sites

Website Revenue = Traffic * winning rate * Single Sign pricing-cost

Give an example of a http://www.aliyun.com/zixun/aggregation/34447.html "> click advertising Profit, under normal circumstances:

Network advertising in the past few years the unit price has not changed, in fact, the network advertising unit Price is the best measure of the market, so seemingly economic development so fast, in fact, the overall increase in income is not much. 2004, the 1000IP ad click price of 60 yuan, the most typical case is the Yahoo launched 1G mailbox ads, is launched by the 3721 Alliance, whenever there are 1000 clicks, can generate revenue for the webmaster 60 yuan, at that time the major sites are in Yahoo mailbox ads.

Under normal circumstances, do not tempt not to force, the advertisement hits the 5% or so, is every 100 person visits a station, will have 5 people point this station advertisement. Just start to do the network of friends, will be depressed for this matter, often asked, if 100 people do not have points to do it? and asked that 95% of the flow is not wasted? In fact, this is an average, like the probability, there are 100 people do not point to the situation, but the overall average is 5% clicks.

As for the waste of 95% of the traffic, this is also in line with market rules, no advertisement will produce 100% effect. If a station has 5000ip/days, then the income of this station is:

Flow * winning rate * Single Sign pricing-cost =5000*5%*0.06=15

This is the income of online click Ads, is the normal not cheating in the case of income, which is why most sites do not make money, in the network, the vast majority of stations will not exceed 1000ip/days, so authoritative statistics show that 90% of the webmaster revenue will not exceed 50 yuan/day, the reason is here. Market law has the ability to adjust automatically, in the first stage, all forms of income generation, are provided by the Advertising Alliance, the Advertising Alliance to provide income-generating forms are in line with the market law, the so-called market law in line with the meaning of the universal formula is: Flow * bid Rate * Single price-the cost of this "winning rate * Scalar pricing "is the same, in the first stage, do not cheat on the premise of these two parameter values multiplied, the result is generally 0.002~0.003.

For example, do click Ads, thousands of IP revenue is 2~3 yuan, do download the class or, for example, Taobao registration, a commission is 8 yuan, the single price is very high, but thousands of IP only to create a successful registration, which is determined by the market rules. If there is an income-generating form is not in line with market rules, then there is no need to put to the webmaster, but can directly choose other advertising alliances to buy traffic.

A friend proposed that the use of the third page to do SP, 1000IP income to 50 yuan, it is not inconsistent with the market law? The answer is because the third page is a form of cheating, where we are talking about the normal situation, not cheating on the premise. So in the first stage, the loudest slogan is the flow of the king this slogan, because the middle of the two parameter values are fixed, traffic is their own propaganda to, so no cost, income directly proportional to the flow size, so the flow for the king.

When bidding, the universal formula = website Revenue = Flow * winning rate * Single Sign pricing-cost = flow * winning rate * Single bid price-flow * Bid Price = flow (winning rate * Single bid price-bid price)

The general price is more than 0.20 yuan, so (bid rate * single price) to more than 0.20 yuan, the winning rate and products and advertising language, advertising pages, customer service and other external settings, the single price and product pricing. Through this formula can also be seen, with the auction to do the alliance advertising, in the normal circumstances do not cheat, it will not have a very good effect.

Under normal circumstances, every 300 yuan advertising fee, can produce a bidding product sales, this is the average, so generally do bidding products profit space, to more than 500 yuan. The first phase of the flow of income, although low, but the income is one point, although the price is high, but the investment is also high, and is 300 yuan investment can produce a deal, so the auction is profiteering is the need to look for good products, but also profit in more than 500 yuan network high demand with competitive advantage of products can be.