Stationmaster Three point ask a double 12 problem out where

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

After the double 11 came the double 12, the electric business big guy's promotion strategy has not completely cooled on ushered in the mind again an ideal sale opportunity, Taobao lottery Chang, Suning's 500 million mad attack, plus the Amazon and so on the first line Electric Quotient's supplement, double 12 from the lineup actually does not lose to double 11. But the diligent merchants got the results they wanted. I think you can see from the media's hype, the double 12 turnover and the double 11 is very far.

In fact, has been very admire, Ma Yun himself will be an ordinary, barely counted on the festival to entertain the entire industry of the electric business outbreak point, more than 19 billion of the turnover can be said to be a lot of more mature entity stores a year of revenue, and Ali one day to do it. This really makes people awe the power of power. In fact, in China's economic annual meeting, Wang initiative to abolish the gambling with Ma Yun, we can feel as the leader of the entity shop, its channel is the depth of resources is again strong and low power quotient of the development momentum. But in disguise, the successful electric dealers can Aowu, and then continue to tap the purchasing power of consumers? Things are generally connected, and this connection has diversity and specificity. Through the annual growth of the Double 11 business degree We see the future business model of the spring, but the industry to smooth development is the truth, blindly seeking fast will lose the opportunity. So in many ways, double 12 if the current situation continues to exist, then very likely to become a double 11 of the complement and chicken, self-worth and where to start?

The original intention of double 12

In fact, for the double 12, we should observe from the point of its rise, vitalize analysis of why it is in an awkward state. First of all, double from the idea of a double 11, initially want to use marketing this tool to further complete the line and offline grafting, and then realize the Double 11 successful mode of replication, the second, double 12 can be said to be the electric business enterprise to achieve collective exposure of the good opportunity, online under the entity shop divided into 11, 51 and other traditional festivals, Electric dealers are also eager to use the elements of the network to give themselves more choices, more diversified development, its three, may also be its main purpose, that is to deal with the tail goods in a year.

Lack of stamina, the trouble of the market?

From these angles alone, the double 11 should be welcomed by everyone, after all, many kinds of goods, affordable, but also the collective attack of the big guys, there must be something beyond the hype. We just ignore the real consumer psychology of being a consumer, as a normal consumer, its consumption cycle is bound to not be able to recover in a short period of time, especially after the double 11, we have already purchased the winter necessities, plus New Year's coming, double 12 in the purchase time is actually very embarrassing, consumer demand can not open is the key to its inability to win the market.

As the main body of marketing, the development of small and medium sized shops and the benefits of participating in the promotion are worth considering. It is noteworthy that at present, "Taobao Bazaar" There is a large number of vicious competition, corporate traffic policy to the "cat" tilt, leading to small and medium-sized sellers of the policy almost no, resulting in two level differentiation serious. On the one hand, Taobao needs small and medium-sized stores to join in, on the other hand, small and medium-sized shopkeepers from the promotion phase of the electricity dealers do not take advantage of their turnover to remove the purchase price, rent, the profit is very low. To get them to come up with high advertising fees, there's a lot of pressure on long-term development. Therefore, how to solve the problem of small and medium-sized store's income is the key problem to solve the development of double 12.

Expansion point of double 12

In fact, in just one months to build two shopping carnival itself is a matter of concern, after all, double 12 before New Year's Day, after the double 11, itself is an awkward shopping season, plus two shopping carnival's fundamental attributes have a lot of overlap, for the user's degree of attraction naturally no former strong, But the author has one other idea, that is, since Ali wants to do double 12, then can completely change the double to create a different meaning of the product, rather than a simple shopping carnival, do some shopping replenishment, such as life Service category supplement, and then for the seller's preferential activities and for the buyer's gift activities, Let the shopping become a kind of subordinate behavior, this itself is only one of my original idea, as to how to implement, I have not thought well, just find the difference development is double 12 wise. Just like some time ago a well-known personal resume site in 12.13 This day as a job fair, the effect and visibility has come out, if you do the same thing, the user's awareness will inevitably be reduced, but in other words, if you are in 12.13 to do the job-oriented training for college students, to a fixed number of schools or through the YY Channel Network trial promotion, large What does the family think of the effect? In short, the first one said that flowers are beautiful is wise, the second is a fool.

From the 12 audience, mainly to balance the needs of small and medium sellers, give everyone platform support, but dig carefully we can feel the double 12 in Ali's eyes, seems to play another role, mobile end of the touchstone of profit, data accumulation, the traditional industry, such as sales promotion, such as wine site promotions, and so on. Ali's Bureau cloth is very big, December 12 day, through the mobile phone Taobao client to achieve the sale of the seller for 1.45 million, accounting for the total sale of the seller's 55%, while the weekday mobile phone Taobao pay sellers about 800,000, "double 12" the same day the wireless transaction growth of 81%. This is the argued, is the double 12 left our next thinking.

Article author, electrical Business in the Restless, Link: http://www.aijianli.com personal resume fan, reprinted please famous author, thank you.