Strengthen the website profit efficiency and guide the advertisement language pertinence setting

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Here said the slogan mainly includes webmaster friends in doing bidding and advertising in the station when the words used to say, webmaster friends should be aware of the important role of language in advertising, the complete advertising for the bidding is mainly included in the bidding title, auction display content, auction site, and for the station ads are mainly language description of the setting, Today, we will combine these two pieces to talk about how to use the website advertising language tamping to improve the profitability of the site.

First of all, we talk about the title of the advertisement, as the most important part of the bidding, the title of the advertisement is related to whether the user is interested in the key, the title of the good and bad directly determines whether the user wants to continue to read the interest. Then we as stationmaster how reasonable set up the title of the website?

1, title to have the attraction, has done the bidding to know, the novel title not only can add points for the website, more important is also able to reduce the bidding cost, we here take the SEO this bid word as an example, detailed talk about a kind of title can be regarded as the new website title:

We take a look at the first site title, this title why can occupy the first place, in essence--this site title can attract people, search SEO friends are mostly some stationmaster, stationmaster most need what, stationmaster friend must think of is how to quickly elevate the rank of the website, And this title is standing on the point of view of the problem, directly determine the title of the ranking and popularity values.

2, the title of the word should be strictly controlled, in general, the title of the bidding category will not exceed 20 words, the more words more than can increase the cost of bidding, the most critical words too many titles can not let users see valuable content, we can look at the third bidding title, This title I look at the previous two how do not understand what is to do, until the third time to see the reflection, why: This bid title of the word too much, the transition is not in line with.

Secondly, we take a look at the description of advertising content, the quality of advertising directly related to the user directly clicks, users want to find a precise site, and as a webmaster you certainly want to get the site is accurate marketing, so we must work on the bidding description.

1, display content can directly summarize the overall content of the site, website is to do what, how to do, we must explain in the website description clearly, and the first bidding title in this respect do better, directly summed up the site's focus--seo optimize the service provider, the role-to promote rankings.

2, the content displayed in the auction do not appear phone numbers, mailboxes and other contact information, the emergence of these for the conversion rate of the site does not have a role, no user will directly see the site's phone call to you, this is a kind of do not pursue social reality behavior.

3, advertising content in the station to be able to reflect the essence of advertising, for example, we can admin5 the banner of advertising content, these ads are directly covered by the main content, expressed the main meaning of the ads, and now there are some elegant ads on the market to see the ads do not understand, Ask this advertisement to stationmaster friend to have attraction function? Since it is the advertisement then must express the meaning and the preferential strategy directly, lets the user carry on the self choice, otherwise your advertisement is inferior to not hit.

The slogan must be direct, professional, advertising is not to write soft wen, soft wen is to indirectly express their promotional means, and advertising is you spent money, and the effect of spending is to constantly attract users to click, to attract users to click the background: Advertising language set reasonable, guide users into. So webmaster friends, we in the advertising time must not forget the essence of advertising: Stand on the user's point of view, how to attract clicks, then we set. This article from www.0touch.cn, reproduced please keep the author link, thank you.