Suggestions on the construction of foreign trade websites

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

1. The color of the website

Foreign trade website is to do to foreigners to see, to the European and American access habits to build, not too fancy. should be concise and stable mainly, the tone of white blue as the keynote, white for the background, with different depths of blue to form the different areas of the page division. Of course, depending on the product is different. If the product line is basically mature, the short time does not need to change the product information and so on, may choose the static type website, conversely uses has the dynamic database The website, has the best to generate the static page the function. Static page is conducive to search engine crawl, included! The website uses the div+css+ static page generation or the product information and the website news aspect uses the dynamic database, facilitates the individual to add, revises the news. Also convenient search engine included.

2. The character code of the website

The character code of the Web page uses Western European iso-8859-1 to prevent the phenomenon that garbled when browsing abroad, this particular attention.

3. Web site Access Statistics System

Have access to the Web site tracking analysis, the use of professional access to the statistical system of their own site for long-term tracking and analysis, this is very important, only in this way, the site can be a clear understanding of the current situation. Know who, where, and when to look at this site. Exit analysis, the enterprise became a elephant, do not know what promotion is right, what promotion to their own help, there is no further improvement and upgrade to the site.

4. Interactive function of website and visitor

Make a convenient message feedback system, as well as MSN and other customer instant communication tools, increase the affinity of the site, increase interaction with customers.

5. The website tries to avoid large flash animations and pictures.

Foreign Trade Enterprise website to achieve professional and reliable aesthetic design, should go out of the error of Flash and JS, many foreign trade enterprises in the Web site like the Happy lantern as colorful jump non-stop, completely do not give search engine crawler a portal into the enterprise site, the site must have a clear structure and the search system in the station, Make it easier for customers to find the information they need. and adhere to search engine optimization, focus on the site in search engine rankings.

6. Detailed Corporate Image Introduction

The company's image, product qualification certificate is very important, the company's maternity ward, through the verification, or even the port picture, the appropriate display such as leaving a connection, will make customers more realistic understanding of the enterprise.

7. Highly understand search engine optimization

Many foreign trade enterprise marketers have known the importance of search engine optimization, in the site revision of the special focus on optimization as a matter of concern. However, a common scenario is that the understanding of search engine optimization rests only on the ranking of core keywords. In fact, this understanding is one-sided, the real optimization of the effect of the indicators include at least the following aspects: The core keywords ranking, users commonly used to search keywords combination and ranking, web search engine included the number of search results to crawl the text information, search engine on the frequency of data updates and so on.

8. Attach importance to website availability and confidence building

The term "website availability" is unfamiliar at home, but the availability of Web sites is mentioned as a very important level in Western developed countries. Because this is the key to the effect of the site directly. The availability index includes a series of issues related to the user's use of the site, such as navigational aspects, column structure, user experience, download speed, and so on. Site availability and credibility and promote their own effectiveness is not related to the pure site construction itself, if your site in the search engine visibility is very high (such as good rankings, has been advertising, etc.), but few inquiries, it should reflect the availability of the site and the credibility of whether there is a problem.

9. Website update

A site that is rarely updated is not only unattractive to users, but is also less interested in frequent visits to search engines. Site updates should not only stay on the number of pictures, should be added to some of the product introduction or other text pages such as Enterprise Dynamics, because the text page is more easily crawled by search engines, they can also lead visitors to the home page or product pages. Often updated, customers will not think that the site is a "dead" station.

10. Chinese-English version of the mixed station

Some of the domestic and export enterprises are often placed in the English version of a website, more frightening is that some of the page text simply come to a section of Chinese English translation, this user positioning is not clear practice is thankless. For domestic enterprises to do so is understandable, because the English version is an auxiliary nature. But for those who want to vigorously open up overseas markets, it is necessary to the English version and Chinese version of separate, registered independent domain name, fully professional export-oriented enterprise image. Big guys interested can go to my take-off racing pigeon nets to see, take you into an unknown race pigeon world!

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