Summarize 10 Outdated SEO methods

Absrtact: Search engine in the constant updating algorithm, many old SEO methods are no longer applicable now. Seoer need to be more attentive and devoted than ever before, and learn new ways constantly. So, do SEO is really not easy. But to put it another way, Seoer's work

Search engines are constantly updating algorithms, and many old SEO methods are no longer applicable today. Seoer need to be more attentive and devoted than ever before, and learn new ways constantly. So, do SEO is really not easy.

But in other words, the work of the seoer is becoming more and more valuable. The value here is not for the enterprise, but for more people have value, that is, the value of users, this is what all Web site practitioners should pursue, but also our sense of achievement.

This article summed up 10 outdated SEO methods, although it is to explore English seo, Chinese SEO also has a certain reference value, especially on the content quality, social media, promotional strategies and web design attention.

When it comes to content, social media, and page design, these are beyond the scope of SEO engineers ' work. The seoer are just acting as a facilitator and manager. From this perspective, the future of SEO pessimistic, is not unreasonable. This translation is abridged on the basis of the original text.

1. Article Submission

If you are talking about your SEO strategy or blurt out "EzineArticles" (a famous English article station), you should stop doing so. Before the panda update, it is not the most worthwhile time to submit an article at the post site, but a quick way to get outside the chain.

Keep in mind that the construction of the chain is not easy. It takes time and effort as well as other jobs in SEO.

Instead of pursuing this easy link, why not turn to a relationship with some bloggers. Write some guest posts that can bring value to their site, increase your exposure, and possibly get a high quality chain from an authoritative station.

2. No News Newsletter

This is my conversation with someone last week:

"If it's inappropriate to submit articles for free, maybe I should turn to the newsletter (press release)?"

"Do you have any newsworthy information?"

"I don't know, but I need to get my brand out and it's a great opportunity to get links from news outlets." I'm going to send two articles a month. ”

"No, don't do that." ”

The thing is, you're running a company, which is good. But in 2010 there were about 23 million small businesses in the United States, according to one statistic. I'm not saying that your business is not newsworthy, but survival doesn't prove that you have that value.

3. Reciprocal links and exchange links

Swapping links is just another way to get links. Exchange links should be used to help users get more relevant resources.

4. Thin Content

We all know that high quality content can bring high quality outside the chain. Here are some questions about creating content that you need to ask yourself:

Do you write outside your content? If so, who is writing for you? Is this person able to create quality content that can bring out the chain?

Who are you writing for? Why? Are you writing for a search engine or writing for a user? There should be no conflict between the two.

Do you feel like you're writing the same thing over and over again? Do you feel bored, but you only have these things to write about what you sell? Writing may be tedious, but think about the problem. If you don't feel good about it, how can someone think it's good? How do they feel that your content is worth a link?

5. Automated operation makes you lose your voice

When appropriate, you can use tools. But use it correctly. Social media is a great way to build relationships, to help you get and keep users, and open the door to the future. Use social media to help you make sound.

6. Ignoring social signals

Many blogs and websites now have social media sharing buttons, which is good, but unfortunately many webmasters don't value social signals.

7. Tactical, no strategy

Tactics are not strategy is a lot of people network marketing failure reasons. You should develop and implement a strategy.

8. Focus only on rankings

A few days ago, a seoer showed me a ranking report, a five-year report to his clients. The report is 30 pages long and tracks hundreds of keywords.

I asked him how the report was related to their data analysis, and how the traffic had changed since the customer felt the sales had fallen. The seoer looked at me and said, "I don't know if they have any data analysis on the site." Maybe I've seen it once, I'm not sure. But every month he makes a report, and they like it. ”

I know these ranking reports are very attractive. You can take this report to your client or boss and say, "We are in the first place in Google for the phrase" the Blue Spandex component in Kansas Wichita! "

But, as a seoer, we should change this outdated dialogue, otherwise we are in the cheap, not to help customers, nor help ourselves.

9. Only focus on Google

You may encounter a problem that you are not aware of. Check your stats now to see how much of the natural flow from Google is, as a percentage.

I know you're not going to put your pension in one strand, but why do you risk putting all your eggs in one basket now? You need to create a diverse mix of traffic sources.

10. Neglect of design

Your site represents you and your brand. I know a lot of people spend a lot of money to do a website, but ultimately do ugly, lack of functionality, or to search engine unfriendly. This phenomenon has been there since the day I worked on the internet, and it won't stop, but I suggest you save your time, money and energy.

Next time you build a station, hire a designer and look at a few more companies. Once you have a fancy, you have to trust them as well as their work.

You need to guide your designers, but don't take the lead, you have to give them full freedom. At the same time, you need to hire a seoer, who needs to work with designers and developers to make sure the design work is SEO friendly.

Don't reluctantly accept or ignore Web design because your customers won't.