Summarize how individuals respond to declining rankings

Abstract: For the site rankings can not maintain a stable state, it is really annoying webmaster. And sometimes in the morning when the ranking of the site is clearly ranked on the home page, to the afternoon again when the query is no longer ranked. This to the webmaster weak heart blow

The site rankings can not maintain a stable state, the webmaster is really annoyed. And sometimes in the morning when the ranking of the site is clearly ranked on the home page, to the afternoon again when the query is no longer ranked. This to the webmaster weak heart blow is too big. And this happens in a lot of webmaster optimization site process, although many of the old-timers to this given the answer is to calm, but for their own, simply can not calm. After all, the quality of the site rankings is to test their own optimization effect of the most direct method. However, after this situation, the webmaster even if the injury to adhere to, analysis of the reasons to ensure rapid recovery to the best ranking state. Then in the site ranking down, how quickly should the webmaster solve the problem? Today, the author to sum up their rankings on the decline of the site how to deal with, first of all, analyze the reasons first.

Whether the website content is updated and irregular

Web site can not keep regular updates to the content of the site, spiders crawling crawl and user access are not friendly. Spiders crawl crawling content to say, irregular update frequency, so that spiders can not develop a crawling site habits. So that with sometimes spiders crawling Web sites found content is not updated, naturally will only crawl home after the exit site, if it is a long time did not update the site, then a good ranking will fall, so, in order to reduce the ranking of the site, the webmaster to reflect on their own did not update the content of the site according to the law, Make spiders regularly crawl the habit of the site, this is the search is very friendly is very important, and search for friendly website will give certain care.

Frequently changing titles and structures in the short term

If the site in the rankings, the webmaster changed the title, then the resulting ranking decline is the normal phenomenon. Webmaster Zooey Change site title and site structure, then don't think the ranking can stabilize, because as long as any change both of any one, will make the spider to recognize the site, the natural former ranking will be deleted, so, will cause the site ranked down, And the title is the Spider analysis site Type the most important reference factor, is also given a key point of ranking. Therefore, the webmaster to determine the title and structure of the site, do not easily change, otherwise it is easy to cause a decline in the site rankings.

Whether the chain of friendship is tired

Links can make the site decline is undeniable, and many webmasters will ignore the fact that the friendship link is just a two-way link, not so big role. In fact, when the site ranked down, the first thing to do is to check the site's friendship links to see if there are bad links in the record, the link has not been down the right or the K-off site, if found, then the best timely treatment, so that the site will not be compromised to a deeper. Since the link can promote the site rankings, it can also make the site rankings down.

Content lacks quality and relevance

Stability and improve the ranking of the site needs to have quality and strong correlation content, natural if the content can not be constantly updated or long time does not update, or update the content with the quality and relevance does not pull over, then with the big update Baidu, the site will naturally appear rankings declined. And this time does not make up for this defect, then the rankings will always go down, eventually will appear in the site is not ranked. Therefore, webmaster analysis of the reasons for the decline in the site rankings, to analyze the content of the quality and content and the relevance of the site, so as to more quickly find the reason for the decline.

Whether the inner chain is optimized excessively

Now search for the optimization of the station more and more attention, and within the chain optimization in the station to occupy the most important position, because through a reasonable inner chain can also improve the site rankings and user experience. Therefore, the Webmaster Analysis keyword ranking decline, you can start from the internal chain optimization, to see whether there is a site within the chain optimization problem, the general internal chain using a single anchor text, the inside chain point to the same page, the chain appears frequently and so on are within the chain optimization over the category. Therefore, the webmaster analysis ranking decline, can be based on the internal chain is optimized over to analyze.

Site outside the chain whether or not too fierce

Outside the chain can be improved site rankings, but also can make the site rankings down. Because everything has pros and cons, see how you use. And for the reason of the decline of the site rankings, first of all, to see their own site outside the chain to increase and reduce the frequency, if there is an increase in the chain too much or too much, this will lead to a rapid decline in the site rankings, and because the impact of the chain is not only the decline in the ranking of the site, The most serious may make the site is down to the right or even be k off, so, the chain is not the chain is not to talk about, it can relate to the site ranked good or bad a key factor.

Whether the website is hung by a horse or hangs the dark chain

The site was hung horse caused by the ranking drop is the lightest, the most serious is the site is directly by k off, resulting in the site is not included. And be linked to the impact of the dark chain with the same as the horse, but the former harm to the site, but also to the visitors of the computer harm. Therefore, the webmaster in search of the reason for the decline of the site rankings, but also need to check their own site is hanging horse or hanging dark chain, to do a good job of the site's security, not because the province dozens of dollars and use a safety factor is not high space, so the price to pay is very large.

Server instability

The importance of the server for SEO optimization is too great. Although you do well in the early days, one months encounter several servers can not open the words, then all efforts will become a waste of effort, and once the Baidu update happens to the site can not open, then search will be given a certain penalty. Therefore, the webmaster in the analysis of the reasons for the decline, to check the stability of the server, often not open the server, I suggest you change it as soon as possible. The cost of saving dozens of dollars is so great, it's not worth it.

Whether or not to be overtaken by competitors

Website optimization play is beyond and beyond the game, if the competitor site rankings rise, the nature of their own ranking is down, this is the opponent's site as a reference to analyze. So, if the webmaster found their site ranked down, then see if the opponent's site rankings rise, through the selection of a rival site as the ranking of reference to the analysis, summed up by the competition, if it is, then your site ranking will naturally appear to decline in the state. Therefore, the webmaster do not always use their own site as the core reference point, to often analyze the opponents of the site rankings, so as to know whether their site rankings really declined.

Most of the webmaster have encountered a decline in the site rankings, the reason for more of their own web site reasons, and the webmaster in the rankings decline, do not just blindly to the major forums vent, to be good at analysis of why the rankings declined, where the problem. This is the most effective way to solve the problem, vent can not solve the problem. Therefore, the ranking decline to look for reasons, analysis of reasons, as soon as possible to solve the problem is the most critical.