Summarize the advantages of how to write soft text and write soft text

In this information explosion of the network era, whether it is a TV shopping guide, or newspapers, radio, advertising are required to guide the soft text, the current many it Web sites, are mainly soft text guidance, but commercialization, we have been accustomed to, so the soft text has great importance.

&http://www.aliyun.com/zixun/aggregation/37954.html >nbsp;   We start from the basic attributes of the article, soft marketing has a promotional, descriptive function, So the basic role is to promote the role.
 
    the role of advocacy.
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    Promote enterprises, promote entrepreneurs, promote corporate activities, promote corporate culture, promote product knowledge, promotional events, etc.
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    Publicity plays an important role in advertising and PR.
 
    Soft text advertising or PR is intended to promote sales directly or indirectly, in order to maintain corporate image or brand building to write, to optimize the spread of quality, amplification of the effectiveness of the transmission effect.
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    especially through soft text optimization that is, search engine optimization processing, soft text with the Web page has been retrieved, soft keyword optimization If the design, is often free of charge in search engine results of the home page or even the first, This spread is more exposed, and thus more widely informed.
 
    internal culture marketing.
 
    What is culture? To view the humanities and become the world, the culture. What about corporate culture? To create a product in the customer's heart personality positioning, we must carry out cultural marketing, the culture into products, prices, channels and promotions. Can we understand the corporate culture as the concept of enterprise, mission, values, etc. into the world, that the corporate culture?
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    generally believe that soft marketing is external, in fact, from the perspective of cultural marketing, soft wen marketing also has the necessary work at the internal.
 
    so-called sageliness! The construction of enterprise culture can not be separated from the internal publication that is, the propaganda of the soft text, the improvement of the staff's ideological quality is inseparable from the infusion of soft, whether it is team spirit or executive power or loyalty, and so on, all need to train employees again and again. Requirements to reach the "upper and lower with the desire to win" realm. In fact, when we are educating our employees, we are educating our clients, the so-called happy employees equals happy customers equals happy shareholders.
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Other     through the soft text propaganda,To enhance product awareness and reputation reputation also has a considerable globrand.com to promote the role. Reputation is the market in the people of a brand goodwill and trust, for enterprises and products, reputation is often refers to its quality credibility, social credibility, market competitiveness, service sincerity, dedication to public welfare and return to society and other aspects of the comprehensive evaluation. Again has the creative advertisement again good marketing strategy, does not have the soft article to provide the sufficient discourse right confirmation, will not reach the text explanation and the justification effect, the brand reputation and the product popularity obviously will greatly discount.
 
    Sales role.
 
    Soft Marketing certainly has a sales role. Specifically, such as the promotion of Web sites, marketing products or services, writing sales letters, etc., we can also optimize the soft, set the corresponding keywords, search engine retrieval to improve the ranking of the page, in order to marketing products or services, or through the guidance of soft text to optimize the web copy, improve the conversion rate of the site.
 
    I found that many enterprises are very interesting, they only write a soft article, through a soft article on the network marketing, implementation of the task of network promotion. Once seen in the network, "a soft paper brings million flow," the article, perhaps this person is very lucky to really succeed, so everyone quietly sitting in a tree waiting for the rabbit to hit death.
 
    Don't be silly, really!
 
    Marketing is scientific, and we simply understand the sum of the activities that marketing is taking for profit. The marketing of an article that is not called marketing, that is called promotion, but the promotion of an article in the end can launch how much performance?
 
    Many webmasters or micro-enterprise promotion sites like mass bursts, opened dozens of blogs, registered hundreds of forum IDs, set up thousands of groups, and collected tens of thousands of mailboxes. Do you ask if this promotion has any effect? The answer is yes. But--
 
    recipients tend to be disgusted with this form, you have not sold yourself have been denied, how can you do sales? Or this mass-firing once the search engine detected often will incur PK site Doom, it is worth doing?

Summary of their own soft text classification, how to write soft text, write the benefits of soft.

(a) soft text from the source is divided into three categories:

1. Original

For example Kun is writing a piece how to do a website, can, directly to reach the annual interest rate of 100W, because million for the general webmaster, can only use to think, because it is difficult to do so can only be curious, because we will see, reproduced, and he did not intend to add some sites in the site, he is the webmaster of these nets, So it's going to bring a huge amount of traffic and it can also bring you visibility. Exactly speaking, this is a hype class article, but everyone still trust him, believe him, so will go to his station, observe his mode.

There should be 2 modes of advertising:

(1), directly linked, this may be blocked, such as A5.

(2), add the site name class, such as tui18,a5,seowhy, these generally need to be more general, well-known.

2. False original, so you do a good job of false original, the effect is still possible, the individual has several views:

(1) Change the title is the key

(2) Secondly, the content can be added to the Guide, guide or a little advantage

(3) Add a summary of the end of the words, such as the above, to write here, wish, and so on, a most basic false original article produced.

3. Resource utilization

Examples for you to see, such as the Sina Forum "XXXX" inside mentioned a software name, is "psoriasis", very popular,

So how can we reasonably borrow these flows?

The method is very simple, that is, we intercepted his keyword.

For example, his key word is psoriasis then we specialize in a website, the key word is psoriasis, then do seo beyond him, this way we intercepted his traffic, his past propaganda, in fact, is for our publicity.

One of the most commonly used is the first, the most hype famous one of the first, the most despicable but the most effective is the third.