Taiyuan Women's website Long talk about: How to operate local women's website

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Once a friend asked me: "Do you do the Taiyuan Women's network now make money?" I said not yet. He said: "Not to make money, still wasting time to do?" Why don't you go run business with me? Suddenly my brain is very messy, almost be that kid to "cheat", carefully back to think about, running business also need to accumulate a certain customer resources, I have nothing, not as steadfast to run my female network.

When it comes to my female network, there is really no bitterness. My 82-year-old grandmother has long been expecting me to get ahead of the day, she often asked me what work I do, one months can make more money? I told her directly, I am engaged in it, one months salary is not much, is in the study stage, will certainly be able to make a lot of money. But she still worried about me, because she did not know what it is, worry that I am old after no one. But I know in my heart, a local website is not like the sale of the noodles, immediately can make cash, need time and pay more energy to do, is called an it's three years of success and create the wealth is equal to engage in the traditional industry created 70 wealth, so I still choose to take it this road.

Here, the nonsense is not much to say, to point practical. The market potential of women's websites I think we should know one or two, with the development of the Internet, the popularity of personal computers, more and more women began to pay attention to all aspects of life through the Internet, including beauty, clothing, hair, weight loss, health, shopping and so on, are inseparable from women, here I just want to say that the potential of female consumer market is very large, The potential of women's websites is even more so. Below I will focus on sharing some ideas for running local women's websites:

First, according to their own conditions to locate women's Web site should be run local

Many webmasters want to have a very powerful female portal for national users, and then rely on GG advertising to make money, I advise you to dispel this idea, if your profit model is to rely on the advertising alliance to survive, then I would advise you to do station group, a person whole n stations, a comprehensive network, focus on training Perhaps you can earn him several pens.

And do for the national users of the women's website, you have their own core competitiveness, then you take what to and Ruili women's network, the Pacific Women's network and other big-name women's website competition, what advantages? Don't tell me your core competency is to try to Ctrl + C again. Often these well-known women's Web site's profit model are diversified, many are and entity services inseparable, if by virtue of a person's ability, how can it be done?

Therefore, I suggest that personal webmaster do not engage in the national nature of Women's website, should be focused on the local market segments, unless you are a strong team. 1995 pelting is the first batch of people's world, to now decade years passed, Jack Ma Alibaba do the fire, Robin Li to make the Baidu, Ding, Zhang, MA and so on the portal site also do success, think they are doing the site of the national nature, and then think we can do what? There's only one answer. , that is to focus on the localization of the site, and the local women's website is suitable for their own a good way out.

Ii. What are the classifications of local women's websites?

What sort of a woman's attention will produce. such as mummy baby nets, marriage nets, women's health Network, beauty nets and so on, these are female consumer market a subdivision. There is an entity industry chain under this kind of website line, that is to say there is entity service organization for your website type. For example, take marriage nets, he said that the entity service agencies are wedding photo studio. Here, I would like to say that the more you can subdivide the classification of female websites market, for personal webmaster, the more easily integrated business resources, easier to achieve success.

What are the profit models for local women's websites?

I think we should be most concerned about this problem, in the positioning of the female Web site before the profit model, you have to give yourself a clear positioning, that is your site's target audience who is it? Who do you want to earn money from? or a local female netizen? Here, don't be too greedy, whose money I also want to earn. It's not that it doesn't support your earning more money, but that your position directly affects the profitability of your site.

A few days ago to see a webmaster's beauty net, above both business investment information, there are small beauty knowledge, the overall feeling that the site is very messy, also do not know who to see, for what kind of people, look very unprofessional and not dedicated.

I'll share some of the most practical profit models for local women's websites:

1, advertising

When your content can be kept updated every day, and are mainly localized content, the day IP can reach about 2000 time (this refers to the real local traffic) you can advertise for local merchants, this depends on your "ability to cheat" strong, if your site has a certain degree of visibility, Businesses will take the initiative to find you to put ads.

Second, the daily IP reached about 2000 of the local women's site, by the advertising alliance can earn points, can earn a little bit of it.

2. E-commerce Platform

If you have the resources (or there is a physical store), you can set up a localized business shopping website, with the city to facilitate the distribution of local female netizens, there is no resources to talk to local businessmen to sell.

3. Offline activities

Set up a website of the QQ group, irregular group of sisters held a number of thematic exchange activities, such as "Beauty Seminar + Dinner" and so on, can pull a beauty salon and other business sponsorship venues or some banners, activities, gifts, and so can also be indirectly to the business publicity. So you save the basic cost of activities, Activity fee AA system, organize 30 people's activities, one person 50 yuan, can take gifts, and can listen to beauty Consultant professional explanation, and can meet the sisters in the group to eat rice, why not? Then the rest of the money except for the basic cost of the activity is your profit. (Note: Although can make a few pennies, but this profit model is to promote the site in the local influence mainly, do not care about how much you can earn)

4, the merchant divides into

When you set up a local network platform, the hands of a lot of mm resources, you can cooperate with the merchants to do some group buying activities, to bring business customers naturally without your Commission, hehe.

5. VIP Member Service

Site has a certain popularity, you can open a VIP zone, to provide online services to users, such as you have a certain design capabilities, if you become a VIP member, pay a certain annual fee, you can enjoy free photo beautification services, or free to watch or download the site's VIP resources. Here, the service type must be many, only then will attract the netizen.

How should the local women's website operate?

Take Taiyuan Female network lady0351.com to talk about my operation idea! website April 9, 2008 officially online, the end of August website has been revised, the current Taiyuan Women's network operation mode is the team operation, the core management by me one person to complete, several other members (art and technology) are part-time to help, Can also say that the site is a personal site.

Target population positioning: The 22-35-year-old urban white-collar women and ordinary office workers mainly.

Current Web Model: Information station + online shop (temporary)

Three years Business plan:

2008, set up the platform of Fashion information website, open the test operation of the merchant shop;

2009, opened the entity women's clothing shop, the wife is responsible for women's line and offline operation. The launch of Taiyuan Beauty QQ Group offline activities, and merchants began formal cooperation;

2010, the establishment of the team, into the commercial operation phase, the comprehensive integration of Taiyuan Women's consumer market business resources, and reached deep cooperation.

Operation idea Sharing:

Interest: To do a good job of local women's website, first of all, you have to "women" have a strong interest, that is to let you continue to do not give up the root cause, if you only think about how to quickly make money, then you die of heart, a successful entrepreneur, not every day to think how to make a lot of money in a short time, but how to do things well.

Every day I update a certain content, but I am not blindly update, but the real to learn something inside, some female webmaster net only know hard copy article, but never read these articles, how can we know more about women? I have learned some of the popular makeup and dress matching knowledge will be applied to my wife , gradually I became her side of the beautiful fashion advisor, sometimes she did not know what to wear, I help her to choose care, around a lot of female friends will consult me. Although I am still not professional, but I did not give up learning "women" and understand "women." Only in this way can I be more familiar with what the target user group needs, and do a good job of online user experience, to attract more female netizens to visit my website.

Content: Local women's website must have its own characteristics, such as Taiyuan Women's network in Taiyuan Street Pat, and some discount information, are I take the camera back, so netizens see after a sense of relevance, this is the competition for the core competitiveness of women's websites.

Website style: Similarly, a female website art is also very important, after all, women beauty, the site also needs the United States, the only way to attract their eyeballs, you can add some local features in the site home pictures, so more cordial.

Website Mode: Maybe only you know your actual situation and the website pattern, don't say because you have no money can not do oneself want the female website, that is nonsense, starting from their own strength, spend hundreds of of dollars to buy a space and domain name, you can always buy it, the key to see how careful you operate, money can solve problems not called the problem! The real problem is that even if you have money, you don't know how to spend it properly.

V. Summary

Write so much, feel a little messy, hehe! Chaos does not matter, the key is to see if you can find ideas in a short time, do not blindly consumed in that, think about to do immediately. "Insist, focus, look for the road, do not follow, do not waver!" It is very helpful for you to remember the phrase of Robin Li. Female station friends, the intention to run your local female network, as a potential for a huge long-term investment bar, do not give up! Let us join hands to explore the local female market in China online gold mine!

At the same time welcome to do the site webmaster to learn to Exchange, I qq:350170920 (e in disregard of Ming)

Shanxi Webmaster Network http://www.shanxiz.com/of the articles reproduced please specify