Take five steps to promote long tail keyword flow

Long tail keywords generally have several forms: first, with the enterprise product or site positioning precision words, such keywords for some have a clear target demand for the introduction of the search engine users, this kind of people is the site you run the product has a clear understanding of the level of people, but this part of the crowd is a small portion of the site traffic. About 20% of the overall flow of the site, the second is the product or website business expansion of the keyword, which is oriented to your business site or product has a vague concept of access to the design of the key words. This block of traffic estimates accounted for the overall site search engine traffic about 30%; The third is the possibility of becoming a search user to use and find the site's keywords, such key words can be understood as a relatively long tail of the key words, may be the business of the surrounding product extension words, or with the content of the site to expand the relevant words, This block of traffic estimates the overall website search engine traffic about 20%.

Examples, we can use the "Sanya tourism" this keyword as the basic keywords to expand. Such as: Targeted more strong keyword "Sanya Wuzhizhou" "Sanya Wuzhizhou tourism Experience" and so on; related to the development of the key words "Sanya Hotel" "Sanya travel expenses", the extension of the surrounding products "Beijing to Sanya Ticket" "Beijing to Sanya Discount ticket" "Sanya Travel Service", "Sanya dining recommendation" and so on. The above three types of long tail words are simply enumerated.

The choice of popular search keywords is facing more and more fierce competition. Even if your company has a unique product or service, it is not easy to make your site appear on the first page of the search results. Is there a practical way? Try Long tail keywords. Small changes are simple and feasible, and they are not expensive, but they can greatly increase the traffic flow of the site. Deborah Busch, founder of the travel website Hello Traveler, has a problem: her website sells travel magazines and scrapbook books, but if she searches with the keyword "travel magazine", her site cannot be displayed on the first page of the search results. It seems that she was shut out of the search engine this valuable website.

Although Busch likes the word "travel magazine" very much, the competition is fierce. There are many travel sites that have a long history of web sites, so there are already rich indexes on search engines. Enter the keyword "travel magazine", and her site cannot be found even on the second page of the search results. Busch and her marketing team want to see if they can find other appropriate keywords. Their sites are mainly for beach frames, tropical scrapbook catalogs, sea Travel albums and other non popular products. However, their online inventory directory is not organized, nor specifically for search engine optimization, but according to the "magazine", "clip album" and "Picture frame" and other rough categories.

As a result, they delve into their inventory and categories of products and classify them according to the following conditions:

-Products sold or easily sold

-Less competitive products

-Products that consumers are searching for

Busch and her marketing team list A list of categories, such as "Beach Frame" and "Sea Travel album", and place links to the corresponding product catalog pages on the home page. Three months later, with some keywords to find, their site can be ranked on the first page of the search results or the second page, and the number of visits to the site increased by 20%.

Here are five steps they take:

First step: Careful analysis of inventory classification and site organization structure

Carefully analyze product inventory categories. Is your product categorized according to a more generic category, such as "table" or "cookie"? Can these classifications be subdivided? For example, is there more than four oak coffee tables in your inventory catalog? Are there more than six kinds of low sodium whole wheat biscuits? Subdivide these classifications and write down the subcategories.