Talk about how to make enterprise website have "offensive and defensive" core elements

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With the strengthening of the network consciousness of enterprises, most enterprises have set up their own corporate web site, but most of these corporate sites are no traffic, and even some of the enterprise site has no special operators to maintain, which also led to the situation of Peter, in fact, an enterprise to want the site can bring traffic to the enterprise, The way to enhance the brand is very simple, the site with offensive and defensive state can be, the following author detailed talk about how corporate Web site with both offensive and defensive, to carry out the growth of the leap-forward.

First, Occupy Baidu Encyclopedia, Baidu know Platform

For the general enterprise, credibility is very important, and Baidu know can improve the credibility of the enterprise, such as you are doing steel business, then users may search in Baidu * * * * STEEL Company, * * * Steel Company, how the type of words, if this time your corporate web site can occupy a large question and answer platform , then the user in the understanding of these content when will think your business reputation is higher, for a business reputation and conversion rate can play a good role.

Second, pay attention to the title must cover the enterprise name and introduction

Most corporate sites are too silent, the title is often only have the name of the enterprise and no specific introduction, in fact, as a corporate website, to let users through the same type of Web site click into the Enterprise site, then the enterprise name is not to be introduced is not conducive to click, The author here introduces the enterprise website title in addition to the enterprise name should add something.

such as: * * * * Limited Liability company-the national 10 strong private ENTERPRISES, * * * * Company-International well-known trademarks. Site Webmaster As long as you can understand: simple business name does not meet user needs, increase corporate propaganda to attract more users of the eyeball.

Third, the website should learn to "Shouji"

Shouji is what, for a corporate website Shouji is to be attracted to the site to stabilize the crowd, to let the crowd for the enterprise to bring benefits and benefits, so the enterprise site must do the following content, these content is also Shouji keywords:

1, the website must have the service content of the enterprise, whether you are selling products or engaged in service, we must understand that users come to the site is not to travel, they are often held for the purpose of, so the company must be inside the site of their products to do a detailed introduction, and highlight the advantages of products and services, So that users can get a satisfactory answer on the corporate website.

2, the enterprise website must have the enterprise contact person's contact way, this kind of contact includes the enterprise official telephone, enterprise private contact mobile phone, business official contact QQ, Enterprise Mailbox, Enterprise reality address, everybody notices the contact way is very important, the contact way is also guarantee the website can bring the benefit to the real enterprise the key, If there is a mistake or not, it must be said to the enterprise is a big loss.

3, the enterprise site must have full-time customer service, the user came to the site is not want to see a plain text of the Web page, users need to communicate, and an enterprise only in the constant outward exchange can continue to seek development, so it is recommended that the company's internal arrangement of 1-2 full-time customer service staff on duty, This is the key to foreign exchange of enterprises.

As a corporate web site to bear the responsibility of enterprises too much, therefore, the development of corporate web site and the real enterprise benefits have a great relationship, and the enterprise website with both offensive and defensive elements is the key to win benefits, the author is now a corporate internet collectors, here will be the company to do station experience to share out, I hope you can help some enterprise managers. This article comes from www.ubgam.com/, starting ADMIN5 website, reprint please keep the author original link, thank you.