Talk about how to write a soft article that can't see any advertising language

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Now many users do not believe that the forum, blog above the article, because the Forum and blog above the article advertising language is too bare, the user will know is false, the user purchase is not any attraction. We can see in the QQ group very clearly, previously in QQ group to send a slogan can attract people in the group to click, and now attracts not click but directly ask your things have a role? Your things who dare to buy ah et cetera words, from which we can analyze: The bare soft text is no longer suitable for user needs, Users need is the soft wen, users need to be able to do without advertising to attract their soft text, then this kind of soft article how to write it?

First, let a friend to the point of view, a better angle

Most people are writing articles in their own perspective to see the problem, often think that as long as I like the article will certainly be able to get the user's pro-Lai, in fact, this is just your wishful thinking, if we are webmaster, then we stand on their own point of view to write the article is certainly different from the user experience, Because our interests tend to be different, it is because of this we have to forget the self before writing the article, the most crucial point is that we can not take the initiative to the idea, it is best to let their friends or family for themselves to think of a topic to meet the user, through this topic again to write the article, so the angle has been replaced, Webmaster Friends write the soft text will have more user support.

Second, by the side of the main, by knocking on the topic

In a civil service examination forum, I saw an article entitled "Our December wage increase by 400, cool crooked" post, I saw this post can not help but want to enter to see which is a place to raise wages, the result went into a look, the content is only a word: look after the message, Message of January 2013 will be more than 1000 yuan bonus. Although this is just a post farce, but from which we can see that the owner made full use of the human nature of the mind, will be seduced by the human curiosity does not hurt people, but also specifically for the message of the person added 1000 yuan bonus, is such a post, its number of replies reached 300, is hot. From which we can also learn to knock more important than straightforward, if the subject in the title directly revealed to give you a bonus of 1000 yuan, who went to see his post?

Third, speak the truth, soft text and users have resonance

Soft Wen want to succeed the most important point still need to say the user's heart, for example, when we promote our clothes shop, often most of the soft style is to tell the story and then draw out clothes, and now this way is not suitable for the internet needs, now users see this kind of article would like to vomit, It is precisely because of this that we can not use the user's psychological factors? Vigorously criticize these soft wen, and then said that my * * * store will never do false promotion, we have to do the conscience of goods, false goods, low quality resolutely do not do, through such a statement users can accept your products, because the user in turn to think, Since you dare to say so, your shop goods is not better? So that the soft text and users have a high degree of resonance.

We write soft wen is not to write ads, soft Wen want to succeed must switch ideas, stand on the user's point of view, if even this can not do so also talk about soft effect that is unrealistic, no matter what type of website, our soft writing must be, too direct soft Wen will be eliminated by users, Please remember this sentence webmaster. This article from the Danyang Talent Network http://danyang.laijiuye.com, reproduced please keep the author link, thank you.