Talking about how to effectively operate localized home decoration website

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

On the market of local decoration, decoration industry stations dazzling, uneven, and home decoration industry are all concerned about hot spots, different decoration market has different prices, but also led to home decoration, decoration site development. Among them are real estate intermediary, national local real estate channel, consulting company website and so on. So the variety is complete, the competition is intense, how to stand out in many websites, attract everybody's eyeball? It requires that they have a unique personality characteristic in their operations, which has aroused our interest.

First, positioning

Each site has its own positioning, and we are through the page design, layout, information content and service functions to see its positioning. The local decoration website's service object is the native owner information demand person and the decoration company provider, unifies the local information superiority, the content must provide the object to be more close to the service, makes it more localization. Of course, in business, we must consider the interests of home owners, developers and web sites, so that information services more balanced, and thus embarked on a benign development track.

Now we take the Foshan home network as an example. The main service of this website is that the decoration owners to provide quick find decoration company, home building materials services. Due to the heavy workload, every day a large number of decoration owners, decoration companies, home building materials, such as dynamic information updates released, attracted a large number of local demand to come to watch, so that the virtuous circle of information, so that a good reputation in the local.

Second, effective means of operation

Now the local decoration, decoration sites are full of tricks, racking their brains to attract the eyes of the object of service, is a step-by-step to the characteristics of service development, a variety of hype, activities abound. Building materials commodity households to carry out group buying and decoration promotional activities, the issuance of coupons. These Web services will place home decoration, decoration site more clearly to the user's role of dealmakers, so that the demand is closer to consumption.

As a localized site, only in all aspects have their own characteristics and special models to have a competitive advantage. The most important thing is the accuracy of information, authenticity, more in line with the habits of the people, so the development of local information search mode is very important. At the same time to ensure the amount of information, refinement of the scope of the search (lots, landmarks, communities), not only to standardize the input of information, but also to facilitate information viewers of local information accurate and efficient retrieval. Based on their own advantages, the site provides more decoration, decorative effect picture information the better, the source of these sources of information is multifaceted, can be a special shot, the user upload accurate audit, can also make party A's initiative to provide, of course, these rich and authentic pictures will also be added to the success of the site operation.

Third, means of promotion

Rome was not built in a day, the success of a website is step by step. So the promotion of the website is particularly important. Localization of home decoration, decoration sites through local activities and other means of smooth landing, through the characteristics and professional information to attract users, but any one site can not relax, only continuous innovation, unique, enrich their content, in order to attract more users. Of course, we can use a variety of forms in the promotion of local professional home decoration, decorate the site brand, such as online activities, topics, hit the money to play ads, offline activities, other media exposure, website cooperation, Web site, such as the combination of SEO, various information to help deal with success.

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