Talking about how to optimize the target keyword of the website

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Learn how to optimize the target keyword is as an SEO optimization process of a primary task, to master the optimization of the target keyword skills, you must first understand what is the target keyword, and how to select the Target keyword and keyword competition analysis, when the above two can learn how to optimize the target keyword.

For example: in google search SEO charm, ranked first is www.seocharm.com; on the first page of the search results, generally speaking, if your target keywords can be ranked in the top three, this is the best, the general search users do not like to turn to the second page, Favorite is the first page of the search results can be seen on the first screen, this effect is the best.

Next we divided three aspects of the analysis to see how to optimize the target keyword, target keyword optimization of the specific ideas;

How to optimize the target keyword of the enterprise website

1, choose your company's core products 1-3, as the target keyword of your homepage, please use Baidu First, Google search your target keyword, if the first page of search results, most of the ranking of promotion, then, we recommend that you base on these keywords, Find relevant keywords. Because if the search results are occupied by too much promotion, one way to show your choice of the target keyword is very competitive; second, even if you can get a good ranking, then you can not at the first glance to let users see, the search results first reflected in the line of sight or to promote the search, so even if you are ranked first, the effect is still very much. Because the General people's search habits are looking at the results of the first few, it is strongly recommended not to choose too many of the results of the keyword to use as your site's target keywords.

2, the establishment of a website, and the structure of a good web site: clear and concise navigation, with a good update mechanism. The structure of the site must be tree-structured, and the main navigation bar on the day more than a few target keywords.

3, for the enterprise core products as the target keyword expansion of the choice of long tail keyword, you can pay attention to regional constraints. Meaning, if your products are mainly sold in Fujian region, such as selling moon cakes, if you use mooncakes as the target keyword, I believe that the competitiveness will be increased, optimization difficulties. Then you can choose Fujian Moon Cakes, or even Quanzhou moon cakes, such a keyword more goals, more clear, but also for your optimization to reduce some difficulty. and also for you to import more specific customer groups, to achieve a higher target customer conversion rate.

4, the site on the first page of each column, as much as possible to appear some target keywords, this is mainly to increase the density of keywords. For example, SEO charm to SEO as the target keyword, then on the home page many columns will appear with the SEO-related columns, such as "SEO concept, seo thinking, seo tutorials, SEO questions and answers record, SEO is what" and so on.

5, the company's homepage title format: keyword 1_ keyword 2_ keyword 3-company name, such as: SEO tutorial _ Network Promotion way-seo charm. Here we also provide a good suggestion: as a corporate website, we optimize the purpose is very clear, is to hope that customers can find us in the first time, then we give you the suggestion is, you can not put the company name on the home page, but the company's contact, the telephone directly written up. The purpose of this can allow customers to search our time, in search results directly can see contact, do not need to enter the site can be directly dial call with your contact, to achieve faster optimization purposes!

Perhaps this is what people will ask, what about the company name? In fact, the company name can choose a content page to do optimization, the most typical is to be placed in the "About Us" on the introduction page.

6, above we said, in the main section of the site to add some target keywords, then, we also need at the bottom of the site, footer, add a line of target keywords, and then the target keywords are done on the link to the home page. The goal is to add a "secondary navigation" to each page, preferably with a consistent footer for each subpage. We will be in the SEO optimization operation more detailed analysis of the production of navigation methods and precautions to improve the target keyword optimization effect.

7, the basic elements of the site do a good job, such as: 404 error pages, url redirection, robots.txt (first all allow), the determination of the preferred domain, Google analysis code, Google Administrator tools, etc. these specific methods of operation we will be in the follow-up SEO optimization operation in the analysis of the introduction, Stay tuned!

8, add a new column, set up a two-level directory of blogs, BBS. Depending on the specific circumstances of the industry, you can use blogs or forums. Note: Must be in the level two directory important location, with the target keyword to do the main domain name anchor text. The main role of this column is to release some of the content related to the target keyword, content to appear a number of target keywords, while each target keyword anchor text to point to the home page. If it does not appear, but also to find ways to deliberately add some target keywords. Note here that the same target keyword, a page only need to add an anchor text point.

9, seriously prepare and release your information, publish information to have a phased, step-by-step, do not publish all the content at once. Can be a day or fixed a cycle of the site content products to add and update, so that the search engine will feel that your site every day have new content, will often patronize your site. More importantly, the content must adhere to the original, and do not go directly to the network to collect replication, which is taboo, original best. Even if your business station only dull and simple products, you also need to prepare enough content for your product introduction, let the content rich, in order to make your optimization more effective, easier to get good search rankings.

10, the release of information, the establishment of long tail keyword, adhere to is victory; SEO test is your patience, release a few content every day, each content must consider its long tail keyword, and for these long tail keyword good anchor text. More need to pay attention to the content of the target keyword location, the focus is on the title should also be able to appear target keywords. But do not deliberately to stack the keyword, the focus is on the content and content of the page with the target keyword related to the pursuit of nature, pay attention to the quality of the content.

PS: The above analysis describes a lot of professional discourse, some friends may not be clear, such as: Link anchor text, 404 error pages, url redirection, robots.txt files, etc., we will be in the subsequent content of the gradual analysis, but also have more SEO optimization tutorial launched, please pay attention to.

Second, if do is the flow station, how to optimize the target keyword?

1, generally speaking, the enterprise site optimization or occupy more said, but there are some stations dedicated to do some of the traffic particularly large words, we generally call this station as a traffic station. Traffic station is mainly through the word to browse large, to achieve a large number of visits, and then by placing a variety of advertising alliance code, such as Google AdSense Way to win; Like novel station, game information Station, learning Class website.

2, whether to do business station or flow station, in fact, many of the implementation of SEO is similar to this, the same reason, to determine 1-3 target keywords, the target keywords written in the homepage of the title and keyword tags, and then on the first page of each column to increase the density of the three keywords.

3, as well as corporate website optimization, to increase the main navigation and in the site all sub-pages Add "secondary", anchor text points to the home page.

4, appropriate to increase the external links, and related sites, especially the high quality of the site exchange links. For new stations, the exchange of links may be more difficult, you can take a self-reliant approach, the other place to build their own 1-3 of blogs, the purpose is to create external links to your site anchor text. Anchor text If all is the target keyword, appears to be wasteful, can also be long tail keyword, the focus is to constantly update the blog.

5, the flow station may be more content does not contain target keywords, you can deliberately to increase, but pay attention to a page to add a maximum of {does not contain the page at the foot of the secondary navigation}. As for the content of the traffic station, it can come from the ebook collected on the Internet, or the novel, the books are also good.

6, a lot of traffic stations are simply copied reproduced, the vast majority of the identity as a garbage station. So, if you want your traffic station to get a better return, then you need to make your station look less like a garbage station. Also pay attention to add long tail keywords, using Google Analytics tools or other ways to analyze keywords, so long tail keyword for you to bring a steady stream of traffic. If your traffic station can be sustained, I believe you can bring a considerable return, so do not be quick success, to persevere in the collection and collation analysis of better information.

Ps:seo is an absolutely test your patience of the work, is a long-term adherence to the process, where the mentality is particularly important, you have the absolute confidence to optimize the target keyword to pay enough energy and time, do not give up lightly.

You do not need to pay attention to the ranking change every day, do every important detail carefully, so that users think your site is the most powerful in the field so far. If it is not the first, it is the search engine's mistake, the search engine will put you in the first place sooner or later.

Because SEO and search engines are to follow the same rules, this rule is: User first!

About SEO optimization has more details, we are presented to all of you, I hope that through the understanding of the SEO and the idea of mastery, you can optimize your SEO to do better, please pay attention to our more about SEO related knowledge, thank you.

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Original author: Liu Quanzhou seo contact qq:34777374

This article address: http://www.seocharm.com/seo-study/optimize-targeted-keywords/

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