Talking about the importance of website data and how to analyze the website data

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The author for the Enterprise Network Marketing service is not short, there is a discovery is a lot of companies to do the network marketing waste. These company's network marketing very early don't already launched, from the search engine's bidding rank to the SEO to do, the network promotion achieves each forum, whether is BTB or the industry website can see. Some companies in Baidu's core keyword rankings, a continuous account of the top ten in several locations, linked to the company's different sites. That is, these companies have done a very good job of network promotion. The author inquires about one of the company's related situation, found that its external links have tens of thousands of, this is simply amazing. Although the optimization of the site is not good, but especially the peers do worse, he became the boss.

The author wants to ask is: network promotion is equal to network marketing, promote to do well is it all right? I wonder if any of these companies know the amount of traffic they have on their site, the amount of IP they have, and the volume of sales they generate from the company. None of these companies, who are waiting for the sales miracle after they've done the promotion, think it's enough to rank well and release enough promotional information.

So the company's website content is very slow to update, incomplete information, more no professional and elaborate product display page, to leave the impression of the site is very poor, not a little influence, the site turnover rate is very low, because the company did not find the problem, long stay at this level, resulting in network personnel morale is very low, Low efficiency, even resulting in a long period of staff turnover.

The author thinks: Network marketing is not only the network promotion, but in the project plan, the website planning construction, the network sale transformation, the network promotion and the data analysis and so on a series of links together organic project. The ultimate goal is to realize the transformation of Web site sales, and data analysis is to ensure the whole project organic operation, to achieve the goal of an important means. Data allows us to identify problems, improve methods, solve problems, and improve overall efficiency. The data analysis mainly starts from the following several aspects.

1. Website SEO monitoring data analysis. Spiders crawl, collect, snapshots, health index ratings and other means of data recording and analysis, painting the dynamic development curve of the SEO, the development trend of an accurate judgement, the advantages and disadvantages, so that we can more efficient distribution of work, at the same time can help us find problems in time, can take the right measures to avoid losses, improve strategy So that the site can always be healthy development.

2. Access to data analysis. Access to data can be known through the system background. We can know the site traffic growth trend chart, access to the highest time, access to the most pages, access to the keyword, what page loss customers high, what page rate higher data. The use of these data manual or tools, to carry out a variety of analysis, can let us know how the site works, improve the work strategy, but also to enhance the passion and motivation of team members. Access to data to a certain extent represents the success or failure of the site, the end of the visit is not necessarily the customer, but the customer will certainly first visit, the more visits, naturally there will be more customers and companies to deal with.

3. Enquiries and transaction conversion statistics and analysis. All advisory visitors are likely to become the company's real customers, this aspect must pay attention to its record, analysis, can make our website work more targeted, improve the probability of our final deal.

The comprehensive analysis of network promotion data, accessing data and transforming data can let us have a whole understanding of network marketing, and validate the current strategy effectively. Data statistics and analysis helps us to create a highly efficient network marketing team.

Web site data detection can be said to be the backbone of network marketing, because these data analysis is around the customer, through analysis can let the company's network marketing closely around the customer experience, improve customer satisfaction to the site, thereby improving the conversion rate of the website turnover, so that the company can be the smallest investment to obtain the greatest benefits. This article originates from http://www.jhseo.org, writes all is some personal website data analysis, has the wrong place please forgive!