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What is keyword density (Keyword density)
The keyword density is the ratio of the total number of times a keyword or a keyword appears on a Web page to other text. Relative to the total number of words in the page, the keyword appears more often, then the overall keyword density is greater. The more times the other text appears, the lower the number of keywords, and the smaller the keyword density.
Keyword density has an impact on site rankings
Keyword density is one of the search algorithms for many search engines, including Google, Yahoo, and MSN. Each search engine has a set of different mathematical formulas for keyword density, and keyword density allows you to get a higher ranking position. There are different levels of tolerance among different search engines for the degree to which the keyword density is allowed before the penalty is imposed.
Okay, so what exactly is the keyword?
Keywords are the entries that searchers enter in the search engine interface when they look for information, products, or services. Keywords are a factor in the mathematical operations of search engine algorithms that determine the relevance of billions of web pages to a particular search. The pages that the search algorithm considers most relevant to a keyword search are sorted out in sequence.
How to distinguish between keywords and keywords
A keyword can be a word or a term that contains that word. Both of these methods are useful when searchers are looking for information. The general rule is that the longer the keyword, the more accurate the information returned from the search engine index.
Is there a keyword density formula?
There is no immutable keyword formula, but it may be best to control the ratio of keywords to the total number of words in the page below 5%. Too many keywords may trigger keyword stack filters (keyword stuffing filter). The number of keywords that appear in the text of the Web page is too high, reducing the retention time of web pages (readership retention) and reducing the conversion rate (conversion rate) that visitors turn into paid customers. After all, for any commercial web site, the goal of a Web page is to turn the visitor into a customer. For a content Web site, the goal is to get as many visitors as possible to read useful information. and bad words backfire.
Keyword density and keyword distribution are different
Keyword density refers to the ratio of the number of keywords used on a page to the total word count of the page being discussed. Keyword distribution refers to the location of these keywords on the Web page. This position can be a title tag, link, headings, text body, or any place where text appears.
Does the order of keywords affect rankings?
Some SEO experts believe that placing a keyword in a higher position on the page will cause the page's search rankings to soar. But not all search engine watchers think so. In general, it is best to distribute keywords throughout the Web page in the normal editing style. It looks like natural content is easier to read and, like a special distribution of keywords on the page, gets better scores in search rankings.
Does the keyword in the title tag matter?
Title tag is the best place to place the most important search keywords for a Web page. In the title tag, the way keywords are laid out is important. The most important keywords should be placed at the beginning of the title tag of the page. If all keywords are placed, there is a risk of creating keyword stuffing (keyword stuffing) within the title tag. Never use any keyword in the title tag more than three times. To prevent the triggering of keyword-stuffing filters (keyword stuffing filter), it is safer to have up to two times.
What is keyword stuffing (keyword stuffing)
Keyword stuffing (keyword stuffing) refers to placing keywords very intensively in a Web page. Generally speaking, if the keyword appears too frequently, it will cover the other content of the Web page. Although overuse of keywords may trigger Google's filter, the more serious problem is the potential loss of access traffic due to difficult content reading. If a searcher finds that keywords are everywhere on a page, it is almost impossible for him to stay on this page and not be able to turn into a paying customer. Therefore the loss caused by the keyword piling is twofold.
What are the common forms of keyword stuffing (keyword stuffing)
Keyword stuffing (Keyword stuffing) is formed when many keywords are flooded with Web page information. This kind of Web page looks more like a series of keywords than something else. Another form of keyword piling is to fill in the title tag of the page as many times as possible. Search engines often reduce the search rankings for such pages or ignore them altogether. Both of these results are not good for the site. Keyword-piling bridge pages (doorway pages) or invisible pages (cloaked pages) are not only examples of overuse of keywords, but also factors that are penalized for their own reasons. Frequent use of the same link anchor text in all import links (inbound links) is also seen as a form of keyword piling.
Will a website be penalized for keyword piling?
A website will be penalized by search engines for keyword piling (keyword stuffing). Google seems to be very sensitive to excessive use of keywords on the page because keyword stuffing triggers filters (filter). The search engine's penalties for the site include reducing its ranking in search results, lowering its PR value at Google, and banning the site. As with all Search engine optimization (SEO) efforts, common sense and consideration of what matters to your Web surfers is the best behavior of any webmaster.
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