Teach you the basics of building an online shop

Open Shop online means to have a website with online shopping function. So first you have to have a basic infrastructure for a website: Web space, can be a virtual host, can also be a stand-alone host or VPS host domain name database, for static Web sites, do not need to have a database, but the shop must use a database to store goods, customers, orders and other information shop system, is a set of software programs, Run on the Web server, in order to manage the site, you also have some software on your own computer, the most important is the FTP software. FTP is a network tool that allows you to manage files on your site's space. Common FTP software has FLASHFXP, cuteftp and so on. The most important is your sourcing.

A good shop operator needs to pay attention to shop operators and service forms of choice: Choose shop service providers or their own set up an online shop, but also to choose a good source and cargo after the processing and display of goods pictures, and then the shop store decoration;

Taobao, PPG, where customer-prudential products such as the emergence of market pioneers lit a spark of apparel e-commerce, prairie fast burning to the entire industry. The rapid development of electronic commerce makes the traditional clothing enterprises feel the direct threat, virtually rob the future mainstream market. In particular, brand clothing, the hope is to face the urban white-collar workers with the ability to consume, but white-collar groups because of the fast pace of life, almost all day in the network, and little time to patronize the traditional stores. Clothing enterprises in the face of major user groups work habits and habits of the major changes in life, almost lost the core competitiveness. The result of this is to lose the future. In the face of such a situation, clothing enterprises the best way is not to evade, but to take a positive attitude to participate in it, it may find out the law, so as to regain the existing market share.

What psychological needs do internet users have in the process of online shopping? First, the quality of clothing is guaranteed, let people buy at ease; the second is a variety of rich diversity, available for users to choose the larger the better, so that users in the process of buying a sense of achievement; three is not to worry about after-sale, with convenient delivery. These three problems solved, the electronic commerce door opened.

Brand clothing enterprises have a misunderstanding, that clothing e-commerce is just the site from the store into a network, in fact, this is very inaccurate. Network marketing, brand operation, online promotion, logistics and distribution of a series of problems need to be resolved. Therefore, network marketing is not simply selling clothes on the internet, especially for the brand, network branding, brand networking is the inevitable choice.

Here is a brief introduction to some of the basic procedures for building online stores

1. The establishment of online stores, the exquisite taste of the page suitable for specific groups of products. Integrated content management, invoicing, customer management, call center, Information Center five major systems.

2. Shooting product pictures, professional photographers and models, according to the album Standard post-production product catalog.

3. Develop standardized network sales service process

4. Develop standardized network marketing strategies and promotional manuals

5. Develop standardized products invoicing quality inspection system

6. Arrange the person or outsource the market and peer data research and analysis, timely adjustment of marketing strategy

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