Teach you to use high-end atmospheric grade economics method to optimize advertisement platform

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Before seeing the inside about advertising platform difference Point of the problem, has been trying to put their ideas also sent up to share with you.

Please do not understand the children's shoes first Baidu under the original post (domestic poly rice, Wanpo, and posture, etc. what is the difference?) Content to look at this post.

Say not much, directly into the theme! We will first take the current platform of the advertising format to be dismantled in order to analyze. (All of the following analysis is based on app ads, for example, the current largely negligible brand advertising is not within the scope of this post.) )

Sort by Presentation:

Cops, banner, plaque, advertising walls

Classification by Transformation:

Active Downloads: such as the application of the market as each application has a detailed page, users can fully understand the application of the situation, the active click to download

Integration Guide: Use the integral to buy props or to the form of advertising, to guide users to obtain points through the download ads

Mandatory Installation: Amount ... You know.....

Sort by settlement:

CPM: Show both paid

CPC: Click to pay

CPA: Pay after installation

Key metrics developers should be aware of:

Natural conversion rate: from display to installation ratio-----corresponding display mode

Reconciliation Rate: How much the platform buckle-----Conversion Mode

Earnings Stability: Effect of applied quality on income-----settlement method

—————————————————— Gorgeous split Line ——————————————

This analysis introduced a popular RPG game attribute bias (own name ...) To the intuitive expression.

Natural conversion rate: that is, every advertising model can achieve the average conversion rate without any guidance or inducement. The nearer the vertex of the gray triangle, the higher the natural conversion rate.

Stability: The revenue predictability of the same advertisement in different applications. (The application quality itself affects the user's click-through and download rate of the same advertisement) the closer the vertex is, the more stable the gain.

The rate of reconciliation: that is, advertisers and advertising platform of the reconciliation rate, equivalent to the advertising platform on the developer's account rate (low rate of deduction for more). (Advertisers have certain conditions for the user, such as after installation must be activated, or after the installation must be registered before they are reconciled), the closer the vertex to the higher the rate of account.

In the face of the market is a vast number of advertising platform and strange advertising model, how to identify and screen advertising platform to become the broad masses of developers bald and sudden death of another major inducement (⊙o⊙)! This post is designed to help you make a preliminary selection of the advertising platform in order to narrow the scope and focus on a reliable platform.

Example: Wanpo advertising platform, push advertising, CPA settlement, forced download.

Poly-M mobile advertising platform, but also push ads, CPA settlement, the user volunteered to download.

Which of these two platforms is good? Judging method is very simple, rolling the mouse back to the image above, the three points together to see which siege triangle big, which is good! If the figure can be analyzed by the move triangle big, leave a Web site to the needs of friends: www.adjumi.com; above for I endure many many nights, With countless platforms of the man sister false Niang understand after summing up!