The 24-inch LCD price is unlikely to fall again this year.

-This edition of the author information Times reporter Mo Techun August 1, 2008 19 inches 999 Yuan, August 14 20 inches 999 yuan, December 2 22 inches 999 yuan, April 28, 2009 23 inches 999 yuan ... Starting from the second half of 2008, the price of different sizes of liquid crystal displays, like a roller coaster, constantly refreshes the record of market prices.　　Therefore, some people in the industry estimated that the recent 24-inch liquid display will be below 999 yuan. Although the price of liquid prices fell again, but the information Times reporter interviewed a number of people in the industry agreed that the panel price has fallen below the cost, and the recent liquid crystal panel capacity utilization began to rebound, liquid crystal display prices further down the conditions are not sufficient; especially as the current mainstream of the 24-inch LCD,　　In 2009 is not likely to fall below thousand yuan. Panel shipments of growth prices slightly rebounded with the 2008 backlog of inventory of gradual consumption, the February-March LCD panel capacity utilization began to rebound, panel shipments began to grow.　　It is reported that the second quarter of this year, LCD panel manufacturers ' capacity utilization rebounded to 79%. Into the April this year, 16:9 become the leading market, 24 inches of large size products have been difficult to find 16:10 of the figure.　　A year ago the size of the 2500-yuan price is also daunting, the current market has a lot of cost-effective large screen products for consumers to choose. Under the double incentive of declining profits, manufacturers continue to cut prices means survival is more difficult. "Combined with recent display price trends, it is easy to see that from February onwards, a number of display prices have remained unchanged or rebounded."　　"This pattern is likely to last for a long time until powerful new technology products replace the original LCD," an industry analyst has said. A 24-inch price drop is likely to be small. From last year's liquid crystal display price trend, in the market in the cold winter price reduction seems to be the manufacturer's preferred mode of demand stimulation.　　When the traditional small and medium size in the "thousand points" before the dismount, we can not help but wonder, now mainstream large size 23 inches, 23.6 inches and 24 inches when the "thousand"?　　In fact, although the 23-inch current mainstream prices have not "broken", but some areas of business promotion has recently played a 999 yuan offer. "At the end of last year, the 24-inch price remained at more than 1700 yuan, and now the 24-inch price is only hundreds of yuan from 23 inches, which is the lowest cost price and the likelihood of a fall is slim." Wu Congming, LCD sales Manager at BenQ South, told reporters. It is understood that after a large six months of price shuffling, into the 2009 after the liquid crystal display market in the upstream panel manufacturers to reduce production, in the short term there is no sign of continued price decline, on the contrary in the near future there is a small increase. In addition, if the 24-inch price "broken", then the current mainstream of 19-inch, 20-inch, 22-inch products must follow up the price reduction, will be more clearly divided into productionProduct line. ViewSonic Guangzhou Branch Donghuang told reporters, "ViewSonic 24-inch liquid crystal display vx2423w quote is 1350 yuan, VX2433WM is 1443 yuan." "It is reported that the current mainstream 24-inch 16:9 products and 22-inch medium sized products in the price gap of about 200 yuan, integrated with the current size of the product line layout, the size of products in the difference between the 100~200 yuan.　　If this space continues to shrink, will affect the consumer's buying orientation, easy to let the consumer to small and medium size "cold", this is obviously the manufacturers do not want to see. OLED short-term Neinian into the market according to industry estimates, the second half of this year OLED backlight products listed, the traditional CCFL backlight of the 24-inch LCD more reason for the led to give up the price of the empty file. BenQ's Wu Congming that, "at present OLED mainly used in mobile phones, MP4 and other small size areas." Because the technology is not yet ripe, OLED can not be applied in large size display area in short term (at least 3 years).　　"ViewSonic's Donghuang also said, OLED backlight new product listing, to undergo" preheating "to mature, temporarily can not be divided into thin LCD market share. Consumers who are familiar with display products must not be unfamiliar with OLED (organic light-emitting diodes). OLED as an alternative to LCD products in terms of volume, cost, display performance, as well as power consumption are far better than LCD. We know that the application and popularization of revolutionary new technology will decisively eliminate the former technology, but also the price of the previous generation of products the most effective incentive. In the short term, however, the OLED display technology that replaces the LCD product will not work, so the possibility of LCD continuing to reduce prices is low.