The chain follows two principles: relevance and breadth

Abstract: These days have friends ask Shanhan corporate website seo optimization How to build outside the chain, this problem may be a lot of SEO workers are asking more, outside the chain of construction is our SEO work in a very important part, but we see now a lot of SEO friends a

These days have friends asked Shanhan "Enterprise website SEO optimization How to build the chain", this problem may be a lot of SEO workers are asking more, outside the chain of construction is a very important part of our SEO work, but we see now a lot of SEO friends have been complaining about the chain is not good to do, especially the corporate website, There are very few resources. And I have always stressed the relevance of the chain and the importance of a wide range, so it seems really difficult to do, so here I make a summary of their own experience, to give you a reference.

First, the chain follows two principles: relevance and breadth.

1. What is relevance? Relevance is the source of your site outside the chain of pages to be related to your site theme, preferably the same industry. This includes web site theme related and page content.

2. What is the degree of breadth? A wide range of sources is rich in the chain, which also includes two points: the total number of chain domain names and types of diversification.

So, according to these two points, we will develop this enterprise website's outside chain construction plan. The following four steps are divided into:

I. List the methods of the construction of the outside chain

The first step we have already known the construction of outside the chain of methods, all the means listed, we again according to the specific circumstances of the enterprise website to choose which kinds of use. Here I outline several: industry websites, industry forums, blogs, links, link bait and so on.

The link method is listed, we make the choice, according to the broad diversity principle, we must use synthetically, for example we decided to use the industry business-to-business platform, the information platform, the forum, the blog and the friendship link these kinds to carry on our enterprise website the outside chain construction. (Link bait According to the actual situation to choose, here for the moment, I will use an article in detail later.) ）

Second, find out the chain resources

The second step is to find out the chain resources based on the selected external chain method. Based on the principle of relevance, all the industry business-to-business platform, information platform, relevant industry forum, blog platform with Excel forms to record, while recording our current hands can be exchanged for links to the site or the hand of their own other sites.

Third, the implementation of link construction program

The next step is to start the implementation of our entire chain construction process. This process is hard, boring, but must (may have SEO classmate say seo how so tired ah, always want to send out chain so troublesome, really a manual work, tomorrow I will discuss this with you. ）。 First of all, after analysis and evaluation of the keywords, the site is roughly the degree of competition, and then according to the strength of the competition to develop outside the chain plan, if the competition is strong, may need a more comprehensive long-term plan, such as the implementation of sprocket strategy, pyramid model. If the competition is general, it can be done directly using the integrated method above.

Iv. Links Work Breakdown

Outside the chain plan inside we must have a goal first, anything if there is no goal that is difficult to complete, before we do a good job competitor analysis, and then combined with their own website situation, for their own in a certain amount of time to determine how many outside the chain, this number is the goal. And then subdivided into various resources, such as the number of Business-to-business platform, friendship links to how many, so subdivided, we work is planned.

At the same time, each type of links to work to detail the daily work, after reasonable data, otherwise we work efficiently, behind our analysis of the site's performance can be very clear to see each step of the link work on the SEO effect of what impact, there are problems can quickly find out why.

V. Record data

Once outside the chain work begins, we also need to record the data daily, will the growth of the chain, whether is included, included frequency and so on record down, learn to hold these data analysis website. Although the construction of the chain is a hard work, but we have to learn from learning and thinking, do not do mechanical work, think more efficient methods, analysis of the weights of various resources.

Also remember that we are not in the Internet to create spam, but let our target users have more access to our site, so, from this point of view, grasp the quality of the chain.