The change of Enterprise website optimization abandon the frame-oriented value factor

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As we all know, website optimization process, Enterprise site optimization has been a lot of seoer long-term commitment to the focus of research, as the enterprise station we should constantly adjust their own optimization ideas, the current Baidu < White Paper > and Baidu Station in the platform issued a variety of Web site optimization Guide to inform the general webmaster clearly, Value factor is the core of Enterprise station optimization, which is embodied in those aspects? OK, let's have a short gossip and get into today's topic.

First, corporate website is the window of corporate image. We know that the corporate web site for consumers is a window of information acquisition, of course, corporate website image construction is the value of our corporate site one of the embodiment of the way, here I use a very simple analogy and everyone to elaborate, For example, a small rural shop and the city center of the big shopping malls compared to the obvious, but the site image project is not restricted by the region, we even small enterprises can be fully through the professional design of the website to show the same professional site and large enterprises, This is the offline entity operating center can not do because the cost and consumption capacity directly restricts the investment under the line, and online to invest in a Web site any enterprise can be realized, only need us to understand our products, understand the peer site can be completely through the site to achieve our design concept.

Second, the enterprise Web site or to consider the value of information. The author found that many of the enterprise site after the launch is just a few simple chronological like a few news, just for the show, such as XX Enterprise website official online, the latest notice of the company's holiday arrangements to wait until similar to such information, we know that this information for consumers no value to speak, On the level of Internet marketing is not reflected in the value and marketing factors. Therefore, I think that we even a small business must not give up their brand awareness, because the Internet customers understand the enterprise website is very important channel, even if we are small enterprises, but our news is very professional, product information is more comprehensive, the release of information is in line with the needs of users can provide users with real value, Imagine the user to see this information will call in, will not carry out consult I think this is inevitable.

Third, constantly strengthen brand awareness. We know how to give users lasting and long-term attention and recognition of our business, permanent retention of access to customers the author believes that the continuous strengthening of brand awareness is also the Enterprise site optimization must pay attention to the best embodiment of value points, many times the customer is through the search engine, our other promotional channels into the site, so the immediate nature is very strong, Perhaps after this visit, if there is no in-depth two marketing concept design, the next time this customer loss probability is very big, in order to let the customer remember us, so we in any promotion process to constantly create brand awareness is very critical, but also to shape the site brand, compared to offline brands, often more cost-effective. So the enterprise site in the optimization, it is necessary to highlight the brand attributes, such as corporate image, the company's unique point of purchase, corporate logos, and so on, all aspects of the enterprise can reflect the unique information these are the details of the brand to constitute the main points. Whether from the website design or from the site function, and then to the website services, focus, professional low-brow and form, reflect the unique self-worth and selling points, and constantly strengthen the brand awareness to allow users to remember us for two of our marketing to provide bedding.

Four, to continuously enhance the website browsing experience. We know that the immediate competition in the corporate web site is undergoing tremendous changes, the key to winning the site is the key to Seo,seo is the content and the chain, but now this form gradually change, value is one of the main points of optimization, and the user's browsing and access experience is the site's most basic value embodiment point, The main components include, site access speed, the site's physical structure is conducive to the search engine spiders, the logical structure of the site is reasonable, whether it can facilitate the user's browsing, we are in the construction of the site must understand how to enable users to maximize the savings of browsing time, to the shortest possible time to find the required, Whether the article can get consumer recognition, these are the necessary details to enhance the browsing experience, but also the latest Baidu Search engine Optimization white paper is strongly requested.

Finally, the author concludes, the present author thinks that the website optimization we must continuously enhance the optimization thought, the establishment user first optimization idea, from the website construction, the color collocation, the information value, the brand consciousness, the browsing experience and so on several big aspects carries on the planning and the analysis, through each aspect detail to create the value point In order to meet the current search engine for high-quality Web site evaluation criteria, can truly achieve the long-term goal of the site to obtain user recognition, the effect of site optimization is also the case, good, the above article from http//www.xki.com.cn original webmaster NET, reproduced please indicate the author copyright information, Thank you for your cooperation.