The characteristics of the information portal site is that there are more pages and more keywords.

Absrtact: Information portal is characterized by many pages and more keywords. Some large portal site keywords even in more than a hundred thousand of. For personal stationmaster, the News reviews class website, the comprehensive blog also has several keywords. So this kind of net

Information portal is characterized by more pages and more keywords. Some large portal site keywords even in more than a hundred thousand of. For personal stationmaster, the News reviews class website, the comprehensive blog also has several keywords. Therefore, this type of Web site keyword selection required attention points summed up into a sentence is: "More support, long tail for the king, Thematic strategy, overall improvement." That is, we need to choose tens of thousands of keywords as the optimization of the image, and some popular keywords we can detour to the long tail strategy to optimize. For some special keywords, we can also take the production of thematic strategies to focus on optimization, to achieve comprehensive use of all the keywords together to improve the rankings.

For example, we now have one of the entertainment class news reviews site, for visitors to provide entertainment stars around the trailer, the latest performance information, etc., then we can first view the Baidu hot Word list (http://top.baidu.com/), here, We can find the most recent netizens most concerned about hot events and other related information. For example, choose the keyword "Sheng" as our optimization basic word. We can see that the keyword "Sheng" daily average search volume is 111 times, if we can from such a large amount of traffic, the effect is very good. Let's take a look at the detailed list of "Sheng" searches, as shown in the figure.

We can see that since the popularity of Sister Feng in the network, the popular straight up, from a quarter of 111, it grew to more than 11. Therefore, we are determined to use the keyword "Sheng" as our SEO optimization of the choice of word base.

So if you only use the broad term "Sheng" for SEO optimization, its difficulty is very big, because we in Baidu simple search, can discover about "Sheng" the related webpage has 12.22 million, want to stand out from this Chicidovan webpage, really is a very not easy thing, therefore, We need some roundabout way to "Sheng" this keyword SEO optimization.

The best roundabout way is to use long tail keywords. Any keyword has its corresponding long tail keyword, this is beyond doubt. Therefore, we can according to the first "Sheng" this keyword, to find its corresponding long tail keyword.

Search for long tail keyword method There are many kinds, in the past, as if it was 07, Baidu's Index results page under the "Related search" has a link is "more relevant words", and this link is to query the relevant keywords shortcuts. But later this function was directly included in the Baidu bidding rankings, ordinary users can not use. But we can still find a better way to find the relevant keywords. Shangong In doing SEO optimization practice work, summed up 3 very used to find relevant key words tips.

Method 1: Search by Search with Sogou.

Search engine (http://www.sogou.com/) under the index page, there is a "more relevant search", we click on the link to see the "Sheng" related to more keywords, as shown in the picture.

Can see, here the "key words" is "Sheng" long tail keyword, and the following "is searched times" Is this long tail keyword corresponding search times. We can determine the length of the long tail keyword to optimize according to the length of these graphs. If you have too little search, you don't have to choose.

Of course, many long tail keywords although the search volume is relatively small, but based on your understanding of this piece of news. Realizing that this keyword may be hot in the near future, you can also use the keyword as an optimized image. For example, we can see the long tail keyword "Sheng video" in this datasheet, although the search volume is not very large, but such a keyword may soon be more people search, plus we use Sogou search engine, perhaps "Sheng video" Such keywords in Baidu's search volume is very large, So we think this keyword can also be used.

Method 2: Use Baidu bidding ranking tools to query related keywords.

Register a Baidu bidding ranking related keyword tools, information about the company or anything just fill in the line, with a moment, we learn how to use this tool to query the keywords we want.

Select the "Recommended by Keyword" tab and enter the keyword "Sheng" you want to query to get the results shown in Figure 5.

In the above picture, we can see a lot of long tail keyword recommendations, you can also see the keyword daily average search amount of numbers. Moreover, we can also according to the corresponding "competition intensity" and "starting from" query to the long tail of the keyword competition, so as to give the corresponding solution.

Method 3: Grasp the upcoming news events.

There are some news events that we can predict what will happen. For example, "Some day in a month, Spanish and Dutch game video", or just our choice of "Sheng" keyword, can extend the "Sheng latest film and television works video" "Sheng the latest art photos" and other similar news, we can use such keywords in advance to the Web page to do the appropriate optimization. Wait until after the event, because our web page has some weight, compared with other competitors, there is a more chance of success.

PS: Author Information: Shangong, personal blog (www.yhsem.com), push a moderator, one of the founding team members. Good writing needs collection, reading enriches life. If you think this article is well written, please reprint the collection to facilitate the next reading, new network Promotion 7 group 70870139, Welcome to join.