The choice of page URL in website optimization is very important

Absrtact: Website Optimization in the choice of page URL is very important, the quality of the URL will directly affect the search engine spiders crawling, and the site included and keyword rankings, etc. also have an impact. For search users, the quality of URL optimization will give the site the first impression, but also affect

Site optimization in the selection of page URL is very important, the quality of the URL will directly affect the search engine spiders crawling, the site included and keyword rankings, etc. also have an impact. For search users, URL optimization is good or bad will give the first impression of the site, but also affect the user can well remember the Web site. So a good URL for both the search engine or users have a very important role, so the initial site must be positioned in our URL optimization strategy, otherwise in the later optimization problems that outweigh the gains. So what kind of URLs are best for optimization?

1. URL static: Try not to use dynamic URLs

In general, the dynamic URL will have a lot of parameters, too many parameters will lead to search engine indexing difficulties, and some even make the search engine into an infinite cycle of black holes. And the URL of the same page with different contents of the parameter may cause a large number of duplicate pages for the whole station.

2. Naming the directory structure

directory structure and file naming, with the appropriate descriptive, first user-friendly experience, which will make users more intuitive to know where the page belongs to the classification. The second directory form of the URL than the page form of the weight is higher, say more than a two-level domain name of the weight is higher than the two level directory. Finally, the site uses the directory form of the URL to facilitate the classification of web pages management, so as to avoid confusion, while increasing the relevance of the Web page.

3. URL contains keywords

Adding keywords to the URL can not only highlight the target keyword, but also increase the relevance of the Web page, and the user can probably judge the content of the page only according to the URL.

4. Guarantee the rationality of the URL length

Although in the URL put keyword more conducive to our site rankings, but whether the Web spider, or users like simple intuitive URL. As mentioned above, static URLs should be used as much as possible. A general static URL is much shorter than a dynamic URL. However, static URLs may also be due to excessive number of layers of the classification of the URL level directory structure increase, so too long URL not only users do not like, and not be search engines to see, and even may lead to a reduction in the weight of the page. So to ensure the rationality of the length of the URL, avoid excessive greed!

5. Use of conjunctions

First of all, the domain name is not recommended to use a conjunction character (-) domain name. I believe you also rarely see the domain name with a conjunction character. But in the directory name or the URL of the file name, the conjunctions are magical, generally used in English words or pinyin in the use of conjunctions. Search engines are identified as spaces.

6.URL format uses English words and pinyin to help rank

Baidu search engine In spite of supporting Chinese URL, but more suitable for relatively short pinyin URL or English words, and found in Google, whether Chinese or English and even pinyin can have a better collection and ranking.

7. Unified Case Format

In addition to the special requirements in URL optimization, it is recommended that you maintain a uniform case format as much as possible. On the one hand, the uniform size of beautiful, easy to identify and memory. On the other hand, the unified case format can be avoided by the search engine as 2 different pages, resulting in overlapping content, included confusion.