The construction and function of the internal link of the website

Absrtact: Internal links refer to the links between content pages under the same site's domain name. such as channels, columns, the ultimate content of the link between the page, and even the site keyword between the tag link can be categorized as internal links, so the internal link we can also call

Internal links are links between content pages under the same site's domain name. such as channels, columns, the ultimate content of the link between the page, and even the site keyword between the tag link can be categorized as internal links, so the internal link we can also call the link inside the site, the optimization of the internal link is in fact the website of the station link optimization.

The above is the approximate definition of the internal link, but how many people can understand it? Can you really understand the construction and function of internal links?

Here I would like to ask you the site of the navigation, is part of the internal link? The keyword ranking has a certain effect?

I think a lot of people will think that is definitely an internal link, thinking that the navigation link to the Channel page, column page and the ultimate content page and the entire site of any one page contains the site's navigation section, can let search engine spider smooth climb to the site's homepage, Channel and Column page! But I'm here to tell you something. Navigation does not say that it belongs to the internal links of the site. And he does not have much meaning to the keyword ranking!

Maybe a lot of people think I'm a myth, everybody think about it. The navigation of the website is basically included on every page if he belongs to the internal link, we need to build the inner chain? Someone will ask, what we do the ultimate content link between pages! Of course, this also has a certain reason!

Below I will give you my personal opinion to say:

First site navigation I personally think that is just a simple introduction to the structure of the Web site, is the search engine spiders smoothly crawl other pages of the basic Channel! For each page, he is not unique, so it does not mean that the search causes unique content. and real internal links should be built into the site's real content area. Of course, including the content area of the channel, the substantive content area of the column and the content area of the ultimate content page. Search engine will be based on the content of the site to determine the type of site! And we need to be based on the content of the actual content area of the site to analyze and extract the relevant keywords to anchor text links, respectively, to the relevant channels, columns and content pages;

In the process of optimizing the internal links in the site, we do not use the core keywords directly linked to the homepage of the site, personally think that the keyword ranking is not meaningful, we do the internal optimization is to do the content of the relevance and content of uniqueness. Only the relevance of the content through the specific anchor text (both key words) in tandem to complete the site's internal page transfer, to establish a successful internal link!

Some people ask what is the use of internal links? can enhance the weight of the site?

I personally think that site internal link is the site's internal page weight transmission, because every page of the site has a certain weight, although the weight is very small, but still able to complete the transfer of the weight of the page, so as to enhance the weight of the page, to improve the ranking of keywords have some help!

But this is only the internal weight of the site transfer, completely can not improve the weight of the entire site! If you want to enhance the weight of the site or need to use external links!