Abstract: Today's webmaster talk about the construction of the chain will often appear very confused, because Baidu Webmaster platform is also clear that the main focus on the site to focus on the content of the construction, and for the chain does not always talk about, and Google in the near future has been clearly expressed
Today's webmaster a talk about the construction of the chain will often appear very confused, because the Baidu Webmaster platform is also clear that the main focus on the site webmaster to the construction of the content, and for the chain does not always talk about, and Google has made it clear in the near future, to do a valuable internal chain to the site's weight and user experience work is extremely advantageous, So for the construction of the chain is also very important to the development of a website.
For the construction of the inner chain, many webmaster often stay in the content page of a large number of Add anchor text to the homepage or column page, so as to attract spiders crawling crawl these pages, but also to share the weight of these pages, in fact, this approach is wrong, today's search engine has been recognized as a cheating method, So we must correctly understand what is valuable within the chain, good nonsense not to say, small series and you share a few points of their own summary of the internal chain building skills.
(a) The precise setting of the website key page.
No matter is the Web site of any industry on the Internet, every site has its own key Column page, article page, and for a website, the most weight site page is undoubtedly the homepage, then is the column page, content page. But sometimes we want to improve our content page weights, through the content page to do some long tail keyword to get some traffic, for example, I now do a station is to do the name of the game, and there are some statements of the column, whenever the festival will do some holiday blessings of the type of long tail keyword, This time we want to get a good ranking of the words must be to improve the weight of these pages, but these pages from the level above is the weight of the worst page, it is difficult to point to a relatively good weight of the site, this time in fact, we can add this type of keywords through the homepage, The use of some of the site page free to add or link to add or not, can crawl in the process of spiders better crawl and give these pages a good weight.
(ii) Removal of unimportant page links.
For many webmaster update work, many times we release the content is not to say particularly important, and these are not very important pages will often be divided into some of our site's weight, and a site's weight itself is relatively limited, this time we need to put these pages reasonable allocation, Otherwise it is very easy to lead to the loss of weight, more common pages such as "About Us" "Contact Us" "website statistics" and so on, these pages for a site is essential, but also is no value of the page, so in a site a refined inside the chain building, At this time we through some shielding methods so that spiders do not crawl, such as nofollow tags and js call to jump, etc., to avoid the loss of the weight of our website.
(c) Reasonable anchor text construction in the station.
Many people say that today's search engine for anchor text is very boring, and anchor text played a little, in fact, in the small series that is not the case. Because the keyword anchor text is indeed able to enhance the site's weight and ranking, and if there are too much worthless anchor text construction, like the other webmaster said will be caused by the search engine spiders hate, even down the right, by K and so on. So at this time for the construction of anchor text, we are in the process of publishing articles as much as possible using a number of different text anchor text links to a certain page, so that you can gain weight without being disgusted by search engine spiders, but this is not the best way, in fact, small part of the proposal in the release of content, As far as possible to publish some relevant columns or content page anchor text links, don't be too single, for example, I publish a name of the Hero League game of the article, and small series in the process of editing with some of the boys before the game name, girl game name of the key words, so both relevant, spiders will not resent, And users will like it.
(d) Multiple sets of classification pages.
For many large web sites, such as 58 with the city, net and some other news sites, in the case of too much content, often lead to some content page after a long time accumulation, more and more difficult for users and spiders to see crawl to, So at this time we through a lot of building a number of classification pages can play a lot of help, and also can make their site look more delicate, clear, but also convenient for users to find quickly.
Summary: In fact, for the site within the chain work, search engine is not to say disgust, but to let your site chain has real value, whether it is the weight of your site or the user experience work is also good, only so that your inner chain is really valuable, really help the site within the chain, So small series here to call on the webmaster from now on to do a valuable within the chain, so that you can make your website thriving, have better development.