The core of SEO: keyword strategy

Abstract: According to the potential customers or target users in search engines to find your site input statements, resulting in the concept of keywords (Keywords), which is not only the core of search engine optimization, but also the whole search engine marketing must revolve around the core. According to the Dive

The concept of keyword (Keywords) is generated according to the statements entered by potential customers or target users when they find your site in search engines, which is not only the core of search engine optimization, but also the core of the whole search engine marketing.

The concept of keyword (Keywords) is generated according to the statements entered by potential customers or target users when they find your site in search engines, which is not only the core of search engine optimization, but also the core of the whole search engine marketing.

Keyword selection

First identify your core keywords, and then arrange the combination of keywords to create a keyword group or phrase around the core keywords. For enterprises, businesses, the core keywords is their business scope, such as product/service name, industry positioning, as well as business name or brand name. To sum up, the following tips are available for selecting keywords:

1, stand on the customer's point of view to consider the potential customers in search of your product will use what keyword?

This allows you to get feedback from a wide range of resources, including from your customers, suppliers, brand managers, and sales staff.

2, to expand the keyword into a series of phrases/phrases without a single word, but on the basis of a single word to expand

such as: Design → website design → Shenzhen website design. English keywords can be used search Engine Overture keyword suggestion tool to these keyword groups for testing, you can see your keywords in the past 24 hours, the frequency of searches, the best keywords are those who are not widely abused and many people search the word. Chinese tools can be used in Baidu's "related search" and Google provided by the Keywordsandbox tools for keyword matching and expansion.

Tools Recommended:

Google adwords Keyword Tool: query for a specific keyword common query and extension matching.

3, the combination of multiple permutations to change the word order in the phrase to create a different combination of words

Use an infrequently used combination to form a question. Contains synonyms, substitution words, figurative words and common misspelled words. Contains the brand name and name of the product sold. Use other qualifiers to create more two-word combinations, three-character, four-word combinations.

4, does not use the meaning too extensive keyword

If you are engaged in packaging machinery manufacturing, choosing "machinery" as your core keyword is not conducive to attracting target customers. In fact, in order to accurately find the information needed, search users tend to use specific words and combinations to find information (especially two word combinations), rather than using those large and extensive concepts. In addition, the use of too broad keywords, also means that your site to compete with more Web site rankings, it is difficult to win.

5, use their own brand to do the keyword

If you are a well-known enterprise, don't forget to use your company name or product brand name in your keywords.

6. The use of geographical location is particularly important for enterprises serving local businesses. If your business scope is mainly local.

7. Review the keywords used by competitors

Search for competitors ' keywords to make you think of phrases you might miss. But don't copy anyone's keywords, because you don't know how they're going to use these keywords--you have to think about the keywords yourself. Looking for someone else's key words just complements the keywords you've chosen.

8, do not have nothing to do with their own keywords

There will always be people who include the most popular words in their meta keywords-though the hot keyword is irrelevant to the content of their site. Some people even put their competitors ' brands into their own keywords, this is not only a tort, may be prosecuted (a number of similar cases abroad), and because these so-called "hot" words do not appear in the content of the site, so there is no real help for the rankings, too many false keywords may be punished lower rankings.

9, control the number of keywords

A page of keywords not more than 3 of the best, and then all content for these core keywords to expand to ensure that the keyword density is reasonable. Search engines also think the page has a clear theme. If you do have a large number of keywords need to be presented, you can spread the other pages and targeted optimization, so that these pages also have the "door page (Entry)" effect. This is why the first and inner pages of the key words often have to distinguish between the reasons. The most typical situation is to have different products and services in the case of each product for a single page optimization, rather than listed on a homepage.

Placement of Keywords:

1, the main body of the page to attract attention to the place

The text content must appear the keyword appropriately, and "have the emphasis", means the reading priority position that the user reads the habit to form--from top to bottom, from left to right--becomes the keyword Key distribution position, including: the page leans to the top, the left, the title, the body before 200 words The presence of keywords in these places is more helpful in ranking. such as a keyword-rich text site introduction to the top of the site (this place is usually arranged for banner ads). The advantage of this is that users and spiders to the fastest speed to understand the content of the site, and the spider attention to the bold display, the role of its ranking is very large. The code appears as follows:

2. Hyperlink text (anchor text)

In addition to the conscious use of keywords in navigation, sitemap, anchor text, you can also artificially increase the hyperlink text. such as a children's clothing manufacturers website can be added by the following industry resources: Chinese children's wear nets woven children's wear nets ... such as the "Children's clothing" text links to achieve the purpose of increasing the text hyperlink. This is also worth the site when adding links to do the reference, that is, linked objects preferably contain your keywords or related semantics of the site.

3, Header label

Body Title

The text in. Search engines pay more attention to the text in the header row. Bold text is often the place where the key words appear.

4, picture alt attribute

Search engines cannot crawl pictures, so adding keywords to the image attributes Alt when creating a Web page is a good way to search engine friendliness, and it will think that the picture content is consistent with your keywords, and thus helps rank. English Web page content of the Web site in the domain name selection and Web folder naming, you can also consider the inclusion of keywords (the keyword group should be separated by a short line). But the role of Google rankings is very small.