The enterprise should use the proper method to optimize the website code

Source: Internet
Author: User
Keywords Search engine nbsp; website optimization

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; The concept of optimization has always been a hot word in the field of Internet marketing, mainly used in search engine optimization that is, SEO (serarchengineoptimization), to help improve the natural rankings of corporate websites in search engines. In recent years, with the development of search engine technology and the rapid growth of user usage rate, focus on the SEO services Network Marketing companies, and its business scale is expanding.

At present, the domestic SEO services are broadly divided into two types of companies, one is a professional SEO service company, to provide search engine keyword management, the whole station optimization services, and another is to provide from the construction station services to Network marketing, SEO services integrated Network marketing company.

Foreign SEO industry has developed to a certain scale, although only a few years in the country, but the momentum of development is still strong, but its service level and professional degree is uneven, service quality has yet to be improved and standardized. Along with the Google,baidu two main search engine to the cheating behavior supervision and the punishment strength enhancement, the profession gradually enters the benign development.

In general, a URL containing keywords is helpful for web optimization. Use the brand or product keyword to do the domain name. Independent domain search engine can get a higher weight, do station generally adopt top-level domain name.

The purpose of website optimization is to use the proper method to optimize the site code, so that the site on the search engine more friendly, more in line with the rules of the rankings, a site ranking of 80% is to rely on optimization to get the site optimization based on the optimization of the Web page optimization is the content of the optimization:

1.Tilte on the occurrence of your keywords (general home best optimized three keywords)

2.Meta tags include keyword, description, generator, robots, progid and other tag properties.

3. Picture Alt attribute, as little as possible with large pictures and flash

4. The framework of the website is very important to use less JS scripting language, because the current search engine can not crawl the things in JS. Also do not use layer SE to crawl different.

5. External text connection, do not find link factory, such links do not have to do.

When you optimize a website, you don't have to stare at the rankings every day, and the top and bottom are normal, you do a station optimization you feel still stare come over, more than you can not control to Oh, website optimization is not cheating, and not some people say the keyword heap out, why some SEO master can quickly let keyword optimization? Because they have so much resources in their hands, for example, they have a lot of Web site FTP account and password, there are a lot of high PR value of the site, in so many sites hanging a new station connection very simple thing, you can observe, and you register with the domain name, Some time you will find their site's PR value is higher than you are dying, these are SEO "behind-the-scenes masterpiece." Website optimization needs a process, you say they optimize so many years to know more friends, then do the connection has more quality, GG 10 times a year PR update and frequent replacement algorithm, so the SEO industry research and inspiration.

SEO is doing is "Web page optimization, search engine friendly" Now all search engines are not very good for dynamic site acceptance, are a difficult to digest the problem.

Know what is "unfriendly" to search engines, on the contrary, know the way to it friendly, by selecting keywords, outside the chain, anchor text and reasonable collocation page elements (H1-H6), optimize the entire structure of the site, as much as possible static pages using less dynamic pages with parameters such as index.asp? id=* pages, reducing unnecessary scripting. To achieve a friendly search engine. To achieve the final ranking effect also requires the content of the site to match, it doesn't make any sense to improve the rankings in the short term for a poorly content site because SE's algorithm is now updated very quickly. The goal of SE is to "find what people need most", so the most fundamental way to optimize the site is Make your site really the one that people need most.

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