The external factor of SEO should pay attention to data analysis

Abstract: Of course, there are many external factors of SEO need to pay attention to, in addition to resource integration, experience collation, there is also a more important is the data analysis. Because a lot of effective data analysis can help us better grasp the direction, let us optimize

Of course, there are many external factors of SEO need to pay attention to, in addition to resource integration, experience collation, there is also a more important is the data analysis. Because a lot of effective data analysis can help us better grasp the direction, let us optimize the targeted.

It is not difficult to find that the owners of the cattle Fork are the master of data analysis, such webmaster to Zac, mouchangqing, and so on as an example, and each a little bit better to do the webmaster optimization is very willing to share, or will be in their own blog to take out some of their own data analysis, to illustrate their own point of view. Of course, to do a good job of data analysis, first of all, they must have a large amount of knowledge reserves, and then through a period of observation and research can slowly get a group of data, through the data comparison and analysis to verify some of their ideas.

SEO external factors Research of SEO data analysis skills:

1, data analysis first to understand the collection and collation

Each set of data comes from a lot of collection and statistics, so the first thing we do is collect and collate the data, and here are a few ways:

A, use tool collection. For example, we want to know how big the market in Beijing SEO side, in the keyword this aspect we need to pass the search engine Drop-down box and related search analysis to get some common keywords, such as Beijing seo, Beijing seo optimization, Beijing seo companies are very good words, Of course, Baidu Index is also a very keyword analysis tools, as well as webmaster tools such a site to dig some related keywords, such as Beijing SEO consultant, Beijing seo services, Beijing SEO training.

B, the use of industry familiarity with the collection. The more familiar you are with an industry, the more you can know the value of which keywords, the more you can know what keywords we need to optimize, which is what I have been advising friends to optimize a new industry when it is necessary to do: to understand the industry information, grasp the value of keywords. If you're just a typical optimization worker, you can not be very in-depth understanding of a new industry, then you must find a way, one is through their own network collection, another must and professional people more exchanges, so you can in an industry to do in-depth mining data, do a good job of SEO details.

C, through the precipitation of time collection. Data collection needs the accumulation of time, every day we are doing an industry knowledge collation, one months is not enough, we two months, or even three months must be familiar with, last year I began to do seo, seo understanding is very little, but now for SEO understanding is certainly not a grade, SEO for each small detail or can have a certain degree of certainty, this is the precipitation of time.

2, SEO data analysis The most important thing is to clear their own goals

Before we talked about an example is that we use tools to collect data is running to understand the Beijing SEO this market is how big this goal, this is what we do every data analysis of the original intention, although said every data analysis can get a lot of conclusions and conjecture, But in the beginning we have to do is to clear our own data analysis goals.

In front of my personal blog to sniff the rose blog for some reason to be k off, after their own efforts and recovery, the process I also did a data analysis, and my goal is to find out the reason for the site is K, which I did the self-SEO diagnosis, gave 4 guesses, also analyzed their website log log, Find some friends to analyze, finally in the process of learning a lot of knowledge, but also really found the site is k possible reasons. This process can be so successful is mainly their own goals, the collection of data analysis is more targeted, and friends to discuss the problem can also hit the nail, the views of friends also gave me a lot of inspiration.

3, SEO data analysis of the specific methods

SEO data analysis is through the site SEO situation observation-guessing-test-results of a process, and then through the data analysis results to adjust the site SEO operation strategy. The specific methods generally have the following several:

A, comparative analysis method

China is very big, China's webmaster many, every industry site will not be less, and SEO has developed so many years, so any one of the site's SEO phenomenon has a certain reference, we have to do is the data and a number of similar cases before the comparative analysis, do not know the problem can ask more experienced webmaster, They will be through their own understanding of SEO for you to find a comparison of the case, so that the comparative analysis you will find a lot of problems you usually can not solve easily.

B, statistical analysis method

Each site should be optimized, inseparable from the site's statistics, commonly used by Baidu statistics, CNZZ statistics, 51 and so are very good, we have reached through statistical analysis of the number of keyword visits, the user's stay jump time, this is a tool to use a method, simple and quick, but sometimes can not do what we want , we have to do other statistics, such as which keyword after the conversion rate is one aspect, there are statistical analysis can also be used to their own SEO work time and efficiency to do a statistic, so that their own work to make reasonable arrangements.