The impact of keyword relevance on page ranking

Abstract: Want to search a fair and impartial display results really not easy, I tried to find a suitable keyword for everyone to interpret the results of this search, but failed, tried a number of short words, the home page is not a bid to promote too many positions, on

Want to search a fair and impartial display results really not easy, I tried to find a suitable keyword for everyone to interpret the results of this search, but failed, tried a number of short words, home is not a bid to promote too many positions, is Baidu's own products, Sina Sohu Tencent excellent cool six potato watercress and so on these user base huge site occupation. Simply search for a "website optimization."

The influence of keyword correlation (density) on Web page ranking

Since June Baidu in response to the 360 challenge, made a considerable adjustment, cleaning up a large part of the site, hurt a lot of innocent people. We can't complain about that. Although Baidu is also for selfish reasons (to prevent users from mass loss, to provide users with more valuable search results), this and we do the same SEO, the author would like to share this sentence again to everyone: SEO work is in fact and search engine consistent, Provide users with more valuable content.

How to determine a page is not the user needs, search engine is not a real person, can not fully understand the content of the Web page to convey the meaning and feelings, only from the frequency of the words mentioned is to determine whether the page is important.

So SEO has been entangled in the keyword density is a few percent of the problem is not a problem, your keyword density even reach 15% will not be abandoned, but to pay attention to the combination of keywords and sentences and spacing, especially since the adjustment of Baidu, keyword density once again become a key indicator of the value of its web page.

Second, the keyword appears in the internal connection on the page ranking more influential

In the page in the chain of the title inserted keywords, can make the search engine more easily believe that the value of this page to give affirmation, the reason is very simple: the chain is related to the keyword, indicating that the entire site has the keyword-related, in the search engine scoring will add points to the page.

Speaking here, I would like to tell you, now should be a snapshot of Baidu should have a greater understanding of the snapshot, do not blindly pursue the update frequency of snapshots, snapshot of the update does not represent a site in the ranking of the dominant, only to indicate that the site content is the search engine is willing to crawl, no other Snapshots of this thing as long as the search engine is not clean on the line, in your site need to update the time to update it is not too late, such as the title and description of the update.

Third, web site snapshots and keyword snapshots inconsistencies

I don't want to say that because it requires you to understand the sorting mechanism of the search engine. Search engines used to deal with the title and description, so that the search engine is more passive, because the title and description is easier to modify; Now the search engine appears more active, processing the entire Web page, and then through the keyword correlation and density processing to achieve optimal matching display.

There are a lot of factors affecting the sort of web pages, and I'm not saying much, machine work is the most regular, what to do after what is followed by steps, first to the rich sort, and then to the Gov sort, and then to the high ranking, and then to the popularity of the ranking, and finally to our grassroots sorting, Baidu is particularly obvious, Because he thinks this is the most reliable way to provide users with the right and valuable information.