The impact of vertical advertising networks is growing

If you think that the vertical ad network is just a fad when compared with other general advertising sites, then your thoughts are wrong. According to a new study of the vertical advertising network by market research firm ComScore, the overall audience for vertical networks, which is essentially a specific subject, has risen from 21.5% last year to more than 57%. March 2008, the vertical network attracted 40.3 million independent visitors to the United States, and March 2009 This data soared to 109.8 million people. You have to be respectful of this "new industry".
In addition, in the categories of content that visitors prefer (such as games, entertainment, and health), vertical ad networks are significantly higher than the average web site in effectively contacting network users and increasing user participation. The consumers of vertical networks spend more than 60% of their time on the site, at least more than the average visitor.

What is the reason why the vertical advertising site to the high audience and user participation? Vertical networks attribute This new honor to the emerging partnership, as well as the technology to secure new users ' networks and improve business operations.

This January, the MTV Music Television Network (MTVN) caused a comedy theme of the new section tribe, mainly to collect vertical network. The new block tribe includes a range of web sites, such as comedy, JibJab, and Fark.com. Earlier this month, the Auto research website AutoTrader.com also launched a vertical web site called AutoTrader.com Access, The purpose is to contact the car owners in the relevant website.

Another factor that helped vertical networks maintain their strong growth was the DoubleClick network built by Google, which is widely released. The tool is used for advertising network construction and management. In addition to integrating DoubleClick's core offerings, such as Dart for publishers, it also provides a partner portal where partners can directly access their site's performance and reporting data. In addition, it simplifies financial reporting and partner payment methods.

Vertical Advertising network Platform Adify Company launched a product, but also to vertical web site has a very small impact. The product is designed to simplify the purchase of organizations and advertisers across the network. Adify Company is well-known, many vertical networks including AutoTrader Access will use the company's products. The new Adify Media service uses the Adify network to build a platform that integrates more than 150 vertical networks, creating a private market for advertisers and a good platform for user-tailored and professional media purchases.

While the vertical network of such things as tourism, technology, beauty and environmental life already exists, if you choose a popular element, there is room for new vertical sites. Let's take a look at gourmet Ads. This is Adify's other partner, founded in July 2008. The content of the site is mainly food, wine and beer. The founder of the website is the Australian star chef Benjamin Christie (Benjamin Christie), he himself also has his own food web site and blog, are very popular. The network has been targeting U.S. websites since January, and now has 33 million pages in the United States 42 million times a month. Gourmet ads will further launch more barbecue and coffee content to further attract advertisers who target users of the site. Advertisers target people mainly: the purchase of high-quality cooking utensils and home appliances home Gourmet, dinner wine users, as well as a number of visits to the winery every year, and so on.

Of course, the vertical network is built to enhance its influence and broaden its readership. The popular women's network glam media last year launched the glam Family service, but also added womensforum.com. The tech-themed network Netshelter technology media, which now has 90 million of its global independent visitors per month, ranked fourth in the fastest-growing web site rankings last year. Its growth can be attributed to efforts like top Tech Gifts and last Gadget stangding these sites. The content of these two micro-websites is mainly the professional knowledge of the Netshelter Web site editors.

Although the speech to the cyberspace has been saturated, can not support these specific content-oriented advertising business, but the vertical advertising network is still in its large-scale audiences constantly show its value. Advertisers can pay attention to large vertical ads and focus on the new services they launch in the coming year.

Source: Hebei old Xu Seo training
Address: http://www.hebeiseo.org