The importance of website traffic analysis to website operation

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Why do traffic analysis?
Once your site is effectively integrated into advertising, public relations, and search engine marketing plans, you want to be able to test performance to see if your marketing plan works. Marketers are looking for better feedback about marketing campaigns. A good way to evaluate your return is to check your site's log data, analyze your site's traffic, and find clues about the user's behavior. Through the analysis of user behavior information, you can adjust the website, better for customer service, improve profitability.

It's important to know where your site visitors come from and what they like and dislike. Traffic analysis provides information to enhance marketing effectiveness in two important areas:
(1) Improve the website, so that more visitors become your customers;
(2) Improve your marketing activities to achieve better ROI.

The beauty of web marketing is that your site can collect information about the behavior of all visitors. You can find all the information you need in your website log to improve your marketing strategy. The best marketing activities should be designed to be monitored, analyzed and continuously improved. The question is how the information obtained is analysed and what measures are taken, what should be monitored, and why.

Ii. Flow Analysis data
The site log provides users with dynamic information about the site's traffic. Analyzing the site log will give you a familiar view of how your visitors visit your site. You can gather the following basic information:

• Total Page views
• Number of individual visitors per day
• Number of individual visitors per hour
• Total number of visits
• Number of first-time visitors
• Number of repeat visitors
• Daily Repeat Visitor

Then look at the average, such as:
• Average number of page views per visitor
• Average number of visits per visitor
• Average length of access time
• Average page access per hour of the day
• Average number of individual visitors per hour in that day
• Average number of visits per hour of the day

Third, E-commerce website analysis
The following assessment statistics are available for E-commerce sites:
• Total income
• General Orders
• Total number of individual shoppers
• Most active and inactive time periods
• Shopping Cart Waiver Rate
• Conversion of first-time visitor to shopper
• Repeat visitor conversions to shoppers
• Shopper Browser usage

Iv. assessing the effectiveness of activities
You can use several methods to analyze the effect of your marketing campaign. Each company has different goals, and thus its key effects are tested in different ways. Here are 6 basic methods you can use to evaluate the effectiveness of any marketing campaign.

• Total visitors-your website visitor number
• Total registration Behavior-Total number of registered participants in the site. Various registration actions depend on your different purposes. It may be registered to get news messages, or to buy a product or service, register a forum, or order a paid service, and so on.
• The cost of each registration activity-the cost of each to produce a registration action. It is measured by the number of registered activities in addition to the total registration activity fee.
• Customer conversion Rate-this is the rate at which individual visitors complete the registration activity. It is measured by the total number of individual visitors in addition to the total registered quantity.
• Gross income-total income generated by specialized activities.
• ROI--subtract total cost from gross income and then divide the total cost to calculate the return on investment for each activity. Once you have defined the price tag for each activity, you can test your marketing information or the effectiveness of the various services with your visitor's behavioral analysis. If you want to know if your search engine marketing method works, you can compare the various strategies:
• Website analysis and optimization
• Outside the network development
• Link Strategy
• Paid Items
• Paid rankings
• Manual Login Search engine (Inktomi, Google, Lycos, AltaVista)
• Manual Login Search engine's search directory (Yahoo!, Open Directory Project, LookSmart)

You may find that paid rankings are less effective over time, and can be eliminated from paid projects and manually logged in. By using Web analytics, you can turn more visitors into your customers, reduce costs, and get a higher ROI.

V. Ways to improve
Improve the site to improve the visitor's customer conversion rate.
What do you need to monitor to improve the site? Depending on the nature of your site, it depends on whether it is an E-commerce site selling products or services, a content site for media releases, or a purely informational site. Each site has a specific goal. The best way to determine how attractive your site is and how to retain it as a customer is to find out why all of your visitors might be able to access you, such as doing the following:

• Collect in-depth information about products/services as far as possible
• Find email addresses or ask questions about products/services by telephone
• Order Products/Services
• Compare pricing of products/services
• Check product/Service Backlog
• Get more information about the use or intelligence of the ordered product
• Find Customer Service Help
• Report online form or cart failure
• Sign up for newsletter, new product information, marketing brochure, white page, etc.
• Study next-generation products
• Join an online community
• Read news headlines, industry news, business articles, etc.
• Study attachment information for purchased products/services
• Check new product offerings
• Overhaul of problems related to product/service

Once you understand why users visit your site, you can set up the activities they want to do and track their whereabouts within the site to determine if you have succeeded in achieving your goals.
If you lead them to subscribe to a free newsletter and they don't register, you need to find out why. You may want to fill in too much information; The form may not be user-friendly or functional; Your description may not be noticeable enough. Identify the obstacles and take all necessary measures to improve them.
Path browsing analysis can provide you with the information you need, you can make browsing more convenient, and adjust or remove certain content to meet the needs of customers. These changes can improve the customer conversion rate and enhance customer satisfaction.