The influence of website Change edition on search engine

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"Site Change version" for the Webmaster is also love and fear, because a website system even if perfect, there must be defects, while the user's needs and constantly change, so the site needs to change version, upgrade. But the website change version may cause the search engine to the website the collection, the ranking has the influence, has the certain risk, the stationmaster is quite worried, also has certain reason. However, the author thinks, "Website Change Edition" is every stationmaster inevitable thing, this is like clothes, unsuitable to change, cannot delay, cannot evade. For Web site change version of the site included and ranked risk, as long as we do a good deal, is to minimize the impact.

From the macroscopic point of view, the author thinks that the new site within one year of the construction station, change the version of the search engine more tolerant, generally one or two weeks will be a smooth transition. Build station more than three years old station, especially some have more inside page weight high site, change version This work will be complicated, cautious some, because the new website is likely to encounter by the search engine into the sandbox test situation. For this reason, the author summarizes the following strategies from several projects which are carried out by myself, for everyone to discuss and share.

Strategy one: The old version of the site content page all removed, and replaced by new content page

In the process of changing the version of the site, the old version of the site may have to change the URL, so the author believes that the contents of the old version of the site can be imported into the new version of the site, the page URL Unified change to the new version of the site URL. At the same time to the old version of the site URL do 404 jump. Why do you want such a knife? The reason is very simple, if the old version of the page is not updated, only to add new pages to use the new format, then the site must contain two types of different systems of the page, the new page and the old pages can not be effective links, seriously affect the site jump, there may be duplicate content pages. This can also let search engines know the site completely changed, need to be indexed. Of course, the workload is relatively large, especially the use of static page webmaster Friends, we can find some tools to achieve.

Strategy two: The page has been included to do a jump, keep the original internal links

Stationmaster in change version, should use site Check search engine in the end contains which pages, and record. In the website change version, to these old URLs all do 404 jump, one can not be less. At the same time this jump as far as possible new and old page corresponding, individual corresponding to the old URL can be 404 jump to the home page. The site's internal links, keyword links, related links, breadcrumbs, such as links, these are conducive to spiders crawling and collection of good means, change the version need to try to maintain this "fine tradition."

Strategy Three: Prevent duplicate content

When you change from a dynamic Web site to a static site, you need to prevent the site from producing duplicate content. Because some dynamic pages may not clean up, they and the new static page has basically the same content, so easy to let search engine decision for redundant pages too much and influence included.

Strategy Four: Writing new robots and Sitemap

This step webmaster friends must not forget, check the robots.txt file, regenerate a sitemap.html. The new Web site in some directories such as bin, CSS, JS, images should be written into the robots.txt. Note that the robots.txt file should not be too large, control within 1K is advisable. Because the file has a big impact on the speed of spider access. Site Map sitemap.html or sitemap.xml need to check, remove the old version of the URL, and check whether there are dead links.

Strategy Five: Send a website to change version of information

This sounds like a simple, even funny, but a lot of webmaster friends overlooked. The author of the implementation of the project, on the homepage of the site to do a version of the instructions, released a version of the description, the use of the new website Guide. Because the search engine will crawl and analyze the content, you actively tell it "I changed the version", better than its own guess. In fact, whether search engines or people, these useful original information, are welcome. At the same time, SEO staff should also be the site change version of the bulletin "spread around."

Finally added, the new website must be strictly tested, it is best to arrange simulated user testing, so as to prevent some of the trouble caused by functional errors. The above view is the author opinion, for your reference. Website Change version is a very meticulous things, there is a strong technical, we need to study a lot of details. This article by www.cqpmi.cn makeup remover oil webmaster Li Writing, I hope to inspire you. This article in A5 First, reprint please indicate the source. Welcome everyone to do a more step of communication with me, my QQ number: 133686088. Thank you.