The "killer" behind the website of thousands of users experience

Source: Internet
Author: User

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20 with a flick of the fingers, unknowingly the internet has been accompanied people through nearly 20 years away, in these 20 years the industry has created countless "miracles", however, in these "miracle" behind who knows how many it people have been like moths submerged in the vast number of Internet industry! With the popularization of the Internet and the application of the number of Web sites and the size of the site is soaring in geometry, with the production of economic benefits, a variety of sites such as springing up, but the competition is brutal, when the number of millions of sites and how many still remain in our view? So many netizens not only asked, What is the cause of the original development of a good site like a meteor falling rapidly perish, with all kinds of questions the author to the Smart Network company China General Manager Mr. Cheng to consult, to explore the network application performance for the core role of the site!

User experience--the necessary rules of website production

The internet breeds untold wealth, yet there is a myriad of undercurrent behind the business opportunities. In view of the complexity of China's network situation, how to provide fast and stable and high quality website experience for users from all over the world, so as to improve customer satisfaction and revenue is a strategic and important topic for enterprises. The user experience is critical to the business and the development of the Internet.

Mr. Cheng points out that the user experience in a smart network is the whole experience of a user accessing a Web site or using a product. The user experience consists of three parts, including impressions and sensations (satisfaction), endurance and questioning (endurance), expectation and profitability (feedback). To bring a pleasant service experience to your Internet users, the basic point is to ensure that your website or online services are unblocked. The web site is slow to run, the quality of service is not stable, or can not open the site at all, these problems can only push users to competitors.

Then there is the competition between the site often depends on the details of the control, no matter what your operating mode is, how strange the presentation, but the experience of the user is basically consistent, only in line with the user's use of the habit, can increase their stickiness and expand business opportunities. The competition between the Internet and the traditional economy is very different, win or lose may be in a few details, do not pay attention to details can not achieve success.

Smart Network survey results show that users in the process of visiting the site are more tired of the following situations:

(1) Web page load and response time slow

(2) Web page error causes access failure

(3) Multi-page process link failure and timeout

(4) Great differences in response time in different regions

"Application reliability, stability, response time, process accuracy and error conditions are linked to the customer's business, but also an important indicator of the quality of a Web site," Mr. Cheng pointed out.

Focus on users--enhance the core competitiveness of the website

How to accurately know the user's real experience, often is the site operator most headaches, you have a new product launched, maybe your research and development team took a long time to make this thing, and you spend a lot of money to operate, but you do not get a good feedback, It's like stones can't predict the future of this product. For such a problem, performance monitoring services reflect its value, and the use of performance monitoring services can be a good diagnosis of your user access (including: User origin, Geography, Internet behavior, etc.).

Smart Network can provide users with comprehensive and in-depth performance monitoring services, according to the specific needs of users can provide two kinds of monitoring methods: one is in the telecommunications operators on the main trunk line set up test applications; the other is based on its global end-user nodes.

At present, the Smart network has more than 100,000 real end user platforms covering more than 168 countries, more than 2,500 local operators and wireless devices, and this number is still growing. Cheng also pointed out that the smart network now has about 50,000 test nodes in the country, covering not only telecommunications, netcom, as well as education network, such as a variety of two-level network, and into the tertiary city.

The Battle of the winners and losers-the "last mile" of the game

After Web2.0 became the mainstream keyword, a variety of network applications began to appear, at the same time with the application of the unlimited increase in the performance of the site has put forward stringent requirements. Colorful screen display, the strange application of the interface is only a means, a site's page response time, the continuous playback effect of the program, the quality of the terminal download and many other applications is the last mile of the game between the site. For now the internet ubiquitous "doctrine", the difference between the site is getting smaller, so the ultimate success or failure often depends on the final implementation of the steps.

With the intensification of the Internet industry competition, as well as the depth of user mining, the site to bring the user experience of the last kilometer, will be the key to the run-off. According to the latest report of China Internet Network Information Center, China's Internet users scale and broadband Internet users in the scale of the rapid growth of the scale of the world's first, it can be seen that China's network began to complicate, diversified development, there are more and more problems, which is reflected in a product in different time Operators have a very different user experience.

Mr Cheng points out that the network's global testing network allows customers to test and measure every logical layer and physical layer on the site's application interaction chain. such as from the real user's browser to the enterprise's data center, the enterprise can find and solve all kinds of problems, to ensure continuous, high-quality site user experience. With its unique "last mile" network platform technology, users can readily gain insight into the local performance of the real-world site (including network bandwidth, content interaction networks, native Internet operators, and wireless devices) to provide just the right user experience and services.

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