The main core idea of today's website is the user experience

Absrtact: With the rapid development of the Internet, the popularity of search engines, to a large extent to facilitate people in the network to find their own knowledge and Web site, but also make the site's search engine optimization becomes more and more important. The main core idea of today's website is the user

With the rapid development of the Internet, the popularity of search engines, to a large extent to facilitate people on the network to find their own knowledge and Web site, but also make the site's search engine optimization becomes more and more important. Now the main core concept of the site is the user experience, a user favorite site to be in search engines to get a better display, to reflect the value of the site.

Improve the core value of the site, is the site to obtain a good search engine rankings, from the following five points:

First, the location of the site to consider their own user groups

This is the first step of the site planning, but also the most critical step, only the site's user groups accurate positioning to determine the general direction of development of the site. To the crowd demand as the main line, around this point to get the user community, like some well-known products on the Internet, the search engine user needs is the search, SNS user needs are interactive communication, the portal site to focus on the sharing of knowledge and timely information dissemination, special sites focus on product features of the display, Enterprise Station pays attention to the enterprise history, the culture and the main situation and so on introduction. Imagine if a beauty site, which is all planning to lose weight knowledge, do you think such a site will be popular?

Second, the website construction must understand with the times, must have own characteristic

Now the Internet enterprises, not all with such as Facebook, Tencent, Baidu has independent product research and development capabilities, due to limited human resources, resulting in a lot of enterprises Non-stop cottage, but often successful only a few. Look at the current group buy network, classified information network, Business Mall, in the Internet, large and small site tens of thousands of sites, but really have their own characteristics, the successful operation of the site is not many. The website does not have its own characteristic, cannot retain the visitor, cannot give the human value and the benefit, the nature will be difficult to operate successfully.

Third, the site should have a reasonable layout

Site layout This piece in the site optimization process played a very important role, the site layout is like city planning, real estate design plans, not from the point of view of visitors to design, the site will not have a good display, the user experience will naturally decline. Site layout should not only take into account the overall structure and beauty of the site, planning detailed site navigation, the main keyword layout and long tail keyword layout, but also reasonable design of the entire site anchor text-oriented, so as to enhance the site's user experience, a reasonable transfer of the site's internal weight.

Four, the website must have the authoritative specialized knowledge sharing

The authoritative sharing knowledge more easily obtains the stable customer crowd, for instance Baidu's encyclopedia, knows, the library, the experience and so on, all are good knowledge sharing, Sina and Tencent's instant news also belongs to share. Because the sharing of knowledge is free, so everyone will like, if such knowledge has a certain degree of authority and professionalism, then access to the user base will be much easier.

Five, to have a long-term vision to build a brand

The construction of the website for the long-term development, and not for the figure petty, just like building a house, illegal buildings, sooner or later is to be torn down. Website construction is also so, often unprepared, content planning does not have the continuity of the site, it is difficult to get a long-term user groups, the site target visitors will continue to lose, the last operation can not continue to lead to give up. The ultimate goal of doing a website is to establish the brand of the website, in the hearts of visitors to establish a concept, when this person thought of a certain aspect of the content, the subconscious will visit our site, so that for a period of time, will be our site to form a certain dependence on the psychological, become our permanent visitors.

Web site planning and construction should be considered, start the future, from the user experience, set up the core value of the site, in order to let us in the course of the operation of the site in an invincible position.