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Today, when chatting with a friend in Beijing, he told me that Beijing, with its high income level, uses intelligent stations to build dozens of, 1, 200 of the price. I have no words. I landed on his website and looked at her list price: International Domain name 58 yuan, virtual host 100M 10 Yuan. I looked at his office, in a certain building in Beijing. I don't know, this man, the company was founded a few years ago. But, man's quote, man's price strategy, I find it hard to survive.
I think marketing must do a few things well: pricing, product, marketing
Pricing strategy: Consider costs first. Accounting for daily expenses, taxes, etc. So the price must not be too low. Man to price the product to the realm of not making money, how to develop the man. At least make sure the product has a 10% profit. I believe that the network of this industry, 10% is the guaranteed profit. The network product belongs to the fictitious product, the marketing has certain risk, therefore wants to take into consideration the possible cost which causes.
Product package Planning, if there is no product package planning, the entire product system will be very messy. A company in a situation, can be based on their own company to develop product packages.
Effective marketing, is now a seller's market, very few customers take the initiative to come to the door. So we have to consider some specific marketing work. such as traditional advertising, television, newspapers, outdoor advertising and other advertising media. Network promotion, such as the selection of some search engines, some well-known sites to do promotion.
There is also an effective way to build a marketing team, proactive, and customer contact.
In short, I think even if the website of intelligent site if the customer needs to entrust us all to do, price positioning at least in the Thousand yuan, or your business may be very dangerous, or at most, is to maintain a personal survival.