The most "rub" ad event in history

An accidental discovery how to trigger a sensational http://www.aliyun.com/zixun/aggregation/8335.html "> Viral marketing Event?" How to make their own "virus" full of vitality, can be well spread well out? Please look--

"This is Li Na, this is the Subway International Railway station wall stickers, this is the Olympic advertising campaign for the Olympics, the one-month wall is said to be 1 million ... Today, I and Yang Chong rushed in the past stopped to stare at her for a long time, in Yang Chongchong careful observation found that Li Na clothes Nike logo is affixed to the ... So we thought we'd make a logo for the king of Artie tomorrow. “

The joke, which appeared on Sina Weibo this February, was posted by the @ South Beam, advertising practitioners, micro-Bo fan more than 10,000, this micro-blog once released, it has been 600 times forwarded, there are no lack of comments for Yili Sheng netizens, said 1 million of the ads so for no one to do for others to marry clothes, but more people said, Nike had a god marketing.

Conveniently, in order to verify the micro-Borrie said the incident is true, there are good people dedicated to the subway Guomao station, took a video.

In the video, the first appearance of the screen is Li Na for Yili's huge wall ads, when the lens swept to Li Na sports blouse nike logo, the good people slowly tore it off, the original, Nike logo is really used self-adhesive stickers up, logo and clothing color, materials are very close, Far away from the basic can not see is the action of the hind limbs.

The video, titled The Most Valuable ad in history, is Nike rubbing on Yili milk? , uploaded to Weibo, in a very short period of time, caused 15,000 of crazy forwarding, if each forward to see the back of the person is 50 people, then the total impact of the number of 750,000 people.
In a round of forwarding and commenting on microblogs, most of the words are "strong", "creative" and the like, "rub ads" a word has become the new favorite of the advertising industry, and even some netizens put the attention point in the Nike logo Place-Li Na chest, around the "Nike Rub Yili milk drink" this point constantly hype.

There are online games to popularize the knowledge paste--pointed out that Li Na as the spokesperson for like, in its brand contract has the terms required spokesperson in any public occasion to wear branded clothing, may be a temporary forgotten after the last resort remedial action. Of course, the body is in a mixed, accidental and planning of the micro-Bo world, also early has trained a pair of eyes of the netizen questioned this is but another virus hype.

The hype effect is self-evident, Erie 1 million of the wall, so by Nike affixed to the label, and the stickers people have forgotten this is whose advertising wall. The point is that Nike's cost is just a sticker with a logo.

Nike did not use the media from top to bottom repeatedly and exposure, but spent a low cost upload a video, and with less than the cost of Yili n times to advertise, after the spread and spread by the direct split between the users of the spread.

And the results of the Nike move all come from two words--creativity, and good insight! Of course, may also say that yili some "bad luck", this thought take advantage of Li Na's popularity and super influence, for their brand awareness and add a fire, did not expect this blaze is Nike such a small sign lightly a post, dashed.

However, Nike also took a lot of risk, if the user in the process of forwarding video, said Nike "Take advantage", then Nike ushered in is not a low-cost and efficient marketing, but the crisis of abnormal self-control.

Of course, now it seems that Nike is planning ahead of the event, all the points are carefully planned, and even forwarded content is designed in advance, if there is anything wrong in the middle, Nike will lose the candle.

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