The problems faced by traditional enterprises in building independent business shopping mall

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The problems and difficulties encountered by the traditional enterprises entering the Internet to establish an independent business shopping mall are completely beyond the ox. Perhaps, as with many e-business people, there is a big misunderstanding is not aware of the traditional enterprises to go into the business of the biggest difficulty is not the mall construction, network promotion requirements to bring the problem of network orders, but from the beginning of the enterprise into the business, the first encounter with the internal system and flow of the problem ( The professional point is that the backstage supply chain management system), in particular, large and medium-sized enterprises, an order involving sales, finance, research and development, warehousing, physical control and many other departments, or even in different regions to cooperate in the Division of labor, resulting in a huge communication costs, inefficient, link node complex, the Division of labor coordination difficult.

As a result of the traditional enterprise's own e-commerce gene deletion, the department combination is also based on the line business formation, once opened the network channel, the establishment independent enterprise, needs to use the Internet and the information technology to complete the on-line trade, the traditional set of sales system and the pattern needs to change consummates, This is bound to bring the organization and the interests of personnel balance distribution issues, such as in the traditional enterprise internal order processing process, because the traditional enterprise is mainly paper flyer flow, or in the use of 3-5 single shipments, including financial statements, customer orders, statistics, bills of lading, stub list and so on. Sometimes it has to be signed by the person in charge of each department. Obviously, this set of rules greatly hinders the operation efficiency of the enterprise's independent business shopping mall, and even leads to the chaotic situation of the online salesman busy. Again, the Enterprise independent Business shopping mall is also risky, blind to the net spread out fish will shake the foundation of the enterprise.

"The basic architecture of the traditional enterprise for business-to-business e-business (Image source Network)"

In this way, the traditional enterprises to carry out independent business shopping mall, Ox here to share some of the internal operations of the enterprise (mainly the order processing process) facing the problem:

1, the collection method: to the delivery or delivery of goods to pay?

Enterprise independent Business Shopping mall must consider the method of collection, is it to the delivery or delivery? If you are not the industry brand or well-known enterprises, customers would like to you this different from Taobao, Jingdong "third party platform" on the first payment? And if the goods to the payment, the goods to the customer does not buy what to do? Who is responsible for the logistics costs incurred? Product production, inventory deployment risk who will bear? The difficulty of capital turnover also increased!

2, the advance confirmation, the financial process how to go?

Independent consumer Shopping mall to select the delivery, after the customer payment, the financial how to confirm? Do you want the mall manager to send the payment order to the finance, so that the financial audit? Or will the customer receive payment prompt after payment? And if it is cod, then how does the finance confirm and deal with this account receivable? What is the financial supervision of the transaction process?

3, order preprocessing and CRM approval process, how to integrate the online order information into the existing CRM system?

Customer payment orders, the mall backstage will have a complete customer order form, which contains customer basic information, payment order information, logistics information, etc., and then this background order system needs to import the existing enterprise internal CRM in the process approval. Among them, how does this order Information Form import CRM? Who will be responsible for the CRM approval process? What do customers do? is a single customer group set up in CRM or is it necessary to first FA the query for a duplicate customer?

4,B2C Mall in the product inventory how to identify? Is it synchronized with offline inventory or is it set up separately? So, what is the preset inventory number? What products should be standing by?

If the independent shopping mall and offline channels use the same inventory, then obviously the daily inventory update work is unusually large and error rate is very high, you have to update the offline and how many goods sold. Again, an extreme example, if the inventory on the 10 units, but the line at the same time, the product should be given to whom? who has priority? And if the independent shopping mall alone to build inventory, for online channels, then inventory how to predict? What are the products? This also affects the capital turnover and warehousing costs and other issues.

5, line under the customer conflict, I line with a very good customer results ran to your line up and down a single how to do?

The company itself has a direct sales team, a team of agents, the results of customer maps convenient, and even cheaper, my old customers run to the consumer mall in the payment of a single, then how to calculate the Commission? There is the original mall of the new customers, and then with my offline cooperation, then the Commission and who? especially business-to-business type, Many products in fact, the price is not open, online and offline quote inconsistent how to do?

6, line online under the conflict, independent shopping mall selling products and offline sales are differentiated? How to avoid competing channels?

The original offline channel in various regions throughout the country have a corresponding branch or agent responsible for the development of the customer is the subregion. Now independent of the commercial mall on the establishment of this channel is to pounce across the country, the network channel will inevitably affect the line channel, will certainly form a channel competition, then independent Business Mall is a monopoly of inventory or new products, promotional items to constitute a differentiated sales or with the same line to sell? And how is the price of the product defined?

7, warehousing logistics, goods from where to send?

In order to enhance the user experience or logistics delivery speed, online customer shipments from customers around the warehouse to separate the delivery, but the regional branches and online is originally two channels, there is no obligation to help you network channels to ship, and even sometimes inventory is not enough. And if the establishment of a warehouse at Headquarters, and the equivalent of a new distribution center, human and material resources have to invest. So, where does the shipment come from?

8, return the goods question, who is responsible for returns the goods?

Online independent of the exchange of goods by the Mall independent to complete or directly under the line of the existing return system, unified 400 telephone return service? In the early days, the traditional enterprises are independent of the hope to receive a single say, will not be exhaustive, so the return of goods will not be dedicated full-time to do, then who is responsible for the return process? How do I process a refund order?

Enterprises to carry out independent business enterprise, how to network this set of rules of the game is necessary to consider the problem, because this means to improve efficiency, streamline process, optimize the link, offline and online channels of benign integration. There is a paragraph on the internet, ox agree, "E-commerce is the real difficulty lies in the operation and management, including market positioning, business model design, product mix, marketing, supply chain management, customer service, line with online, e-commerce talent, etc., this is the biggest difficulty of E-commerce." The key to the success of electronic commerce is how to master the rules of electronic commerce in the traditional enterprises. (Article Source: Ox blog: http://guoxun211.com/reprint please indicate the source, thank you!)