The reason and the concrete manifestation analysis of the website's right to be lowered

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Many friends in the site down the right to be K is always begging for reasons, online a lot of articles to see, but still do not know why, ask: You even own site down the right reasons do not know where? How to recover? Of course, my article is not write down the right of the site how to let you quickly recover, If you want to see a quick-action approach that may disappoint you, get down to business.

For many SEO friends or is just engaged in SEO this line of friends soon, the site has been punished by the search engine is a commonplace thing, and for the novice is very painful things, whether you are punished for cheating, will inevitably be very sad.

Because the site's keywords ranked off, the site traffic is gone, so said in the Internet, hard to pay for often not necessarily happy ' sweet ', often will be some bitterness, then lead to the two gaps in the main reason lies in the industry is not very in-depth understanding of SEO knowledge is not a comprehensive , although the site SEO ranking is not difficult, but there are a lot of SEO skills worthy of everyone to master.

So what is the performance of the site being punished?

1,site Domain name Home page is no longer the first place, even in search results can not find your site.

This situation is not very likely for the new station, but this situation is not absolute, to have specific problems can be specific analysis, may be the weight of your site is not enough, but if the old station, this situation will be special attention, if the site came out without results, then you can be sure that the site was K.

2, a lot of key words fall

Site keywords appear a lot of decline (if only the main keyword dropped, other long tail words did not fall, then can be ignored) because the search lead database may be a problem, may be restored over time.

3, the site included a large number of reduction

Can be in the major webmaster platform to query their own collection, if there is a substantial reduction, (here refers to the number of previously included reduction) of course, the reduction of 10% or so that is normal.

The penalty mentioned in the above article three includes a large penalty and a small range of punishment.

For the site problems, as a engaged in seoer should be kept deserted, first of all to analyze the site operation is not a problem, and then judge the site punishment belongs to which type, for different types to make a reasonable recovery plan out. (This should be the test of Seoer's ability to withstand blows)

So what are some of the common causes of web site punishment?

1, the site user experience did not meet the requirements

Here the requirements, for different industry types of Web site to express the user experience, may include (visual experience, functional experience, advertising experience), etc., here Hao Chen said, not the same site, search engine requirements of the user experience factors are different.

This is the general webmaster, especially novice SEO will make a mistake, always feel good site ranking has the flow is the kingly way, from the site on the line from the moment began to think how to put up the site, energy in the hair outside the chain, site content construction above, did not realize that the site's page design is exquisite, Can attract users, reduce the bounce rate.

2, the quality of the site page is too low

Said a lot of webmaster put Energy on the site outside the chain and content above, the site generally began to send out the chain, write articles (to make false original) plus search engine on the new station unique goodwill, ranking on the up. So what's the problem at this time? That is what I said before the site can not retain users, that is, a website quality to do good, can not solve the needs of users. Conversely, the site will die even worse.

There is a webmaster issued by the chain is not enough stability, a lot of new SEO novice to hair outside the chain only know hair. Do not know if the chain after the hair can be included. The site later led to the instability of the chain, (low quality chain instability factors too much, here is unknown) followed by the site is punished.

3,seoer own problems

Why if the webmaster's own problem? Cause most of the site was punished for its own improper operation

Site changes frequently

Presumably this should be clear to everyone, the site after the frequent changes are not conducive to search engine optimization, (including the three site tags, site layout revision)

Content changes included

For this question many beginners may not know this is a god horse situation, a valuable page is indexed by search engines, the search engine will give this page a certain weight, that is, if the page has been included in the search engine, you go to a wide range of changes, then the search engine will recalculate the weight of the page value. So that the overall weight of the site dropped, there is a punishment phenomenon.

Hao Chen suggested:

At the beginning of the new station, you can be assured bold change in the title of the individual words, the impact is not very long

The title of the change best relevance or similarity

The title of the appropriate increase in some keywords will not affect the rankings, but will bring other keywords ranking rise.

Change the content of the article to the best small range of changes, or modify the time interval.

The reason for the site is often punished more than that, if you really want to drop the right of the site is the specific reason to finish, I am afraid ... It's hard, it's hard, every website and every industry has a different reason for falling right because their ranking algorithm is different. For the site if the phenomenon of punishment, it is best to observe a period of time to determine whether it is really punished, because a lot of webmaster psychological ability to withstand limited, sometimes the problem is the search engine itself, but you have already changed the site, a lot of webmaster is because of the tragedy of hand-cheap!

There is another aspect is the webmaster know their website because a lot of junk link is down right, the quality of the content is down right, but still do not modify or delete the garbage content, because a lot of stationmaster think oneself very hard to do, delete a pity. On the other hand, the search engine will not have a lot of junk outside the chain as a factor to consider the weight, because the search engine can not tell these spam links are the owners of their own stay or the peer malicious left.

For search engine, it will not intentionally to punish you stand, or said he did not want to, because you do a good site, the search engine point of view, to achieve a double win! This is the real purpose of doing SEO.

In advance, I wish you all a happy mid-Autumn festival, the site ranked a fierce stamp up! Source link from Hao Chen Seo blog: http://www.haochen072.com/post/98.html