The SEM stuff.

Since 2010 into the http://www.aliyun.com/zixun/aggregation/12842.html "> Internet circles, began their own learning." In this four-year process, I also learned a lot, not only to contact the Seo,sem, since the media, but also on the mobile internet has some superficial understanding. Today, it's like sharing some of the things about SEM.   Little head bidding assistant to give you a detailed explanation today. Formal contact with SEM, should be starting from 12, at that time, they did not systematically to learn this aspect, just feel that they can be in the network to promote a number of more attempts, for their future promotion will be more helpful.   So, was responsible for a training company's bid account maintenance, not just in the Baidu launch, but also including Google, Sogou, Youdao such a platform. In fact, speaking of these platforms, Baidu is effective faster, but the investment is very large. Enterprises do not have a certain amount of funds to maintain, not a lot of a business transformation, it is difficult to maintain the promotion of Baidu pay. At that time, our investment in Baidu is 1000 yuan a day, 2000 a dozen keywords. In fact, many accounts are like this, bring the transformation of the key words to take some, more than 80% of the keywords are not converted, but wins in a point, click to Pay, no click can also do a brand display is also a good choice. Baidu account at that time performance is very good, a local director to take me, let me familiar with the entire account structure, account adjustment, creative optimization and so on.   Although I have no system contact, but in the actual operation still have a lot of sentiment. Bidding account Principle One: The main keyword ranking for two guarantees three for example, we are to do animation game training, the general situation of animation training or game training such as the index of higher, a lot of companies are also doing this word, our principle is to fight for two Paul three. In fact, the second, third and first hit the difference is not big, the difference is very small, in the same amount of clicks, but also for the enterprise to save a large amount of promotional costs, why not?  Sometimes, the difference between the first and second bidding is one times the difference, I believe the friends who have been bidding must have known.


  Bidding Account Principle II: Analysis of search terms, according to the consultation situation, increase the conversion of the word of   before, the display of competitive bidding is less, unlike now phrase matching is divided into three kinds, can effectively snare potential customers. At that time, we often based on customer service consulting situation to determine a higher conversion rate of some words, to increase the launch. Of course, on the one hand is to ensure that rankings, on the other hand is on the line more similar words, to retain more potential customers. Later, after a period of observation found that often search brand words and some long tail word conversion rate is relatively high, the conversion rate of the main word is generally. These are the experience, of course, in this one, but also pay attention to screening competitors malicious clicks, you can use Baidu's IP tools to shield.   Bidding account principle three: keyword matching should not be too broad   a widespread result is a large number of invalid clicks, waste promotion costs. If the keyword bidding words are low cost, but relatively high, on the prudent, under normal circumstances, most of the words should use phrase matching, the main push word, the core words using accurate matching. Part of the long tail word, click on the low cost word for a wide match. In addition, the time period and geographical aspects need to be adjusted according to business requirements to ensure targeted.   said here, there is a phenomenon is not to mention that most enterprises are currently burning money did not see the effect, in this respect, we need to pay the price of our bidders to adjust research, attention to detail, keywords and landing page effect. Generally speaking, how does the enterprise face this kind of situation, how to reduce does not need to spend? Recommendation:   1, shielding IP, we can analyze data statistics, such as Baidu statistics, 51 statistics, statistics, more than 3 times within one months through the promotion of links to visit our site's IP, and no consultation or call, in the promotion of the background shielding him   2, lower the hot keyword bids, A lot of industry's hot keyword in fact, the turnover rate is not high, or even low, such as: Decoration company, training schools, travel agencies, XXX, this part of the key words, although the index is very high, but the conversion is not high, these words are peer under the search, be done seoer search under the industry, the leadership of the search, these people at the same time, A large number of people will click on your ads, so we can lower the price of this part of the keyword, thereby saving advertising costs.   3, call on peers do not casually click on other people's ads, point the other people's ads, they will not be more than a deal, if you want to understand the opponent, you can copy People's Web site open look on it, and you click on the other side of the ad to a certain extent will elevate the price of the keyword, which is not good for themselves. This is a vicious cycle, because the bidding is based on the bidding of your opponents around you.   Finally, I wish all semer can make achievements, in the bidding has its own harvest, for their own units to create more benefits.