The standard of enterprise website construction

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

1, in line with the new generation of search engine general optimization standards. According to the search engine to provide the General website optimization Guide, through the site structure and content, such as the optimization of the basic elements of the search engine to provide easy access to information, do not use any search engine as a spam method and deceive the search engine way (such as piling keywords, user invisible text, page jump, copy Web Each page has a separate, the title of the page can be summarized as the core of the page (instead of a whole station or a column sharing a page title), each page has a separate static URL, product/Enterprise News Details page is a stand-alone page is not a pop-up window, product content page URL as short as possible and reflect the product attributes, Site content to maintain the appropriate update cycle, the use of advanced URL rewriting technology to complete the static output of dynamic database! Solve the problem of search engine crawling caused by using technology such as dynamic database, false static page (such as IFRAME frame page). Web page code Concise, effective information capacity, Web browsing speed, convenient search engine collection and immediate refresh, can be in search engines to display the latest dynamic, change search for advertising!

2, in line with the Chinese Internet Association Enterprise website Construction Guidance norms. The system principle of the website. Enterprise Web site is the basic part of Network marketing strategy, should fully understand the enterprise's marketing objectives, industry competition, product characteristics, user demand behavior and Web site promotion operations and other basic issues, and integrate these elements into the website construction program. Website integrity principles. Enterprise website is the business site on the Internet, should provide users with complete information and services: the basic elements of the site is reasonable and complete, the content of the site is comprehensive and effective, the site's services and functions are applicable, convenient, website construction and website operation and maintenance interface and provide support. The friendliness of the website principle. The friendly nature of the website includes three aspects: it is friendly to the user-satisfies the user's need, obtains the user to trust, is friendly to the network environment-is suitable for the search engine retrieval, facilitates accumulates the network marketing resources, to the manager friendly-the website facilitates the management maintenance, enhances the work efficiency. The simplicity of the website principle. In the premise of ensuring the integrity of the basic elements of the website, as far as possible to reduce irrelevant content, pictures and multimedia files, so that users with as few clicks as possible and the shortest possible time to obtain the necessary information and services. Website adaptability principle. The function, content, service and manifestation of the enterprise Web site need to adapt to the changing network marketing environment, the website should have continuity and scalability.

3, in line with international Web2.0 technical specifications. Using XHTML based International web Standards (CSS+DIV), with visitors browsing behavior and reading habits as the core, the important information as far as possible in the user's most concerned position, with interactive functions, enterprises, visitors can directly participate in the construction of the website, with information publishing and management functions, with product release and management functions , with product/information recommendations, reviews and advertising management and other interactive operations, with online service functions, with continuous updating of enterprise dynamic/product information capabilities, with related Web site Independent link management function

4, in line with mobile Internet, digital terminal access standards. Connect the wireless network to the Web using standard Web Proxy technology. Reduce operational load on portable terminals by enhancing network functionality, providing a foundation for portable devices to access Internet functionality, merging WML and HTML for WWW service integration

5, conform to the system of Web site service standards. With server stability and security maintenance measures to maintain the normal work of the website server, the speed of Web site visits, such as day-to-day tracking management, with important information (such as databases, access logs, etc.) backup mechanism, customer data regular backup and emergency recovery measures, with online upgrade and update functions, Have the consultation and complaint handling service system, with product training and auxiliary service system, the site access statistics regularly follow the analysis, with personalized value-added services for the enterprise content and system.

Other suggestions. As the network marketing environment and user behavior in the continuous development and change, corporate web site needs to enhance adaptability, through the revision, reconstruction and other ways to upgrade the site. Recommended website revision cycle of not more than one year. If a website does not have the content, the function and so on the renewal in one year above, may identify as the dead station.

SOURCE Address: Http://www.9iplay.net Please indicate the source of the link form, otherwise please do not reprint.