The study of eyeball trajectory reading habits show F-shaped attention to heat

In September 2009, Jacober Nielsen, a renowned http://www.aliyun.com/zixun/aggregation/13163.html for long-term research on the usability of the US website, Jakob Nielsen published a Eye Track Research Report (Original: f-shaped pattern for Reading Web Content).

In most cases, the report said, viewers can not help to read the "F" shape of the Web page, this basic constant reading habits determines the Web page to show the concern of the f-shaped heat.

The researchers used several different pages of the eye movement test, got 3 of the heat map, using color to indicate the gaze of the viewer's concentration of heat, divided into the hottest (red), Hotter (yellow), not hot (blue) and basic attention (gray) 4 kinds. In Figure 3 The search results page because the title of the site in Serp, the page summary is wider, the second line will be lengthened, but still the F shape.

Figure 1:f Browse

The researchers interpreted F-type browsing like this:

First step: Move horizontally

The viewer first forms a horizontal navigation path at the top of the page.

Step two: Eye down, short range horizontal move

The viewer moves the gaze downward, scanning the area shorter than the previous step.

Step Three: Vertical browsing

After the viewer completes the two steps, the gaze will be scanned vertically along the left side of the page; This step is slower and more systematic and methodical.

The problem behind the F-type browsing

F-Type Browsing mode This theory has been introduced for a long time, and I have seen this kind of sharing on many websites and blogs. I'm thinking about a few questions:

1. What is the reason for the F-type browsing mode? What are the user requirements behind it?

2. F-Type browsing will be affected by the content of the site, the user needs to change it? Will there be other shapes?

3. F-Mode browsing model can give us what enlightenment? How to guide us to SERP design?

With these questions, I did some digging and trying, and then there was more doubt, "the" F "shape of the browser to read the Web page, this sentence, particularly questionable. Because I found that the viewer is not unconscious of the formation of some kind of browsing behavior, but by the Web site design and the dual impact of their own needs caused.