The third of the column design in the construction of Enterprise website: Product Center

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Imagine your business building up, you want to let the viewer long time to stop to see which column of your site? I guess everyone will say "product center" in unison. Yes! The Product center column should be the most important part of a corporate website. If you are in the service industry, this column name may be called the Service project, the service center and so on name. "Outstanding features, outstanding value, outstanding service" is the interpretation of this column construction thought. The following Tiger website construction to share some of the experience of this column construction:

First, "Product Overview"

Maybe many corporate websites use different names, but most of them are similar. The literal meaning is not difficult to understand: is a description of the enterprise product or service profile and praise statement (who would say that their products are not good?) Structure is generally: Enterprise product or service Overview + Technical strength + product or service features praise. Appropriate layout keywords (I usually take the route is: put head + put tail + middle sentence). I guess everyone is better than me, so here I will not wordy.

Ii. "Product Classification"

Most of the enterprise products will have a level one or two classification, in my opinion, product classification not too deep, if things too much, to three levels can be. Too deep a product category makes it hard for viewers to read.

Product List page: Product thumbnail as far as possible clear and beautiful, appropriate PS processing better, the watermark does not affect the viewing sense. Product name in principle should be the name of the product or service, without affecting the readability of the appropriate use of the "keyword + product name" combination is possible, do not misuse and readability. List page number of products per page. My experience is: control in a common browser pull in two screens can be. Because of the existence of the product picture, a page content too many may give the visitor to cause the reading the laborious feeling and the dazzling feeling.

Product Detail Page: Product picture Depending on the specific situation, single or multiple drawings can be clear, fast loading. Product Details include: Product name, product model, product characteristics, technical parameters and so on. If a technical document exists, it can be provided to the viewer for best downloads. Of course, many corporate websites can also have "product quiz", "Online orders" and other services. Anyway, regardless of the product detail page how you design is actually in order to through "practicality + interactivity" to improve customer stickiness.

Third, "Marketing Network"

This column many enterprise website construction all put in the first level column, this certainly has nothing wrong. Highlighting their own sales network should be, I just don't want to take him out alone to write an article discussion. Its contents are generally divided into two forms:

1, the description of the text listed the location of the enterprise product sales, Sales Manager's name, contact telephone, service mailbox and so on.

2, more and more corporate web site using a map of the way, this way is now very simple to achieve, the major professional map sites have provided map API services. You simply need to set up to be able to present a dynamic intuitive enterprise marketing network. Obviously, this way is more expressive and clearer than the 1th way.

Iv. "After-sales service"

Most corporate sites in this column are generally placed in the first level or product center. Because the content of this column is for the enterprise's products or services. So I put him here for discussion. After-Sales Service column content is generally: the terms of after-sales service + after-sales service conditions + after-sales service period + after-sale contact. In view of the content of after-sales service and your business integrity and consumer rights and regulations have a certain relationship, so write must grasp the true and credible principles, of course, the actual operation of the time you have to write the same as you do.

This is the Tiger website construction and friends to share the enterprise website construction in the "Product Center" section of the introduction. Only a few commonly used columns are introduced, so there may be omissions. Also hope to work with you to develop ideas and common progress. If there is doubt or discussion can e-mail:service@tigerweber.com I sincerely willing to communicate with friends.

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